Senior Manager Digital Marketing Media

Role Description Developing and leading the organisation s annual digital marketing plan across Paid Owned and Earned Media including PPC Pay Per Click SEO Search Engine Optimization Social Media Affiliates across local and international markets Track and measure SEO and Google analytics metrics and provide ongoing reporting Plans and execute all web SEO SEM database marketing email social media and display advertising campaigns Setting up and optimizing PPC campaigns for all Measures and reports performance of all digital marketing campaigns and assesses against goals ROI KPI Devising innovating digital marketing campaigns that feed into the organizations overarching marketing strategy Implementing strategies to drive traffic to QNBs website including SEO and PPC