Marketing Director

About the Role

The Marketing Director must develop and lead the regional marketing strategy for the MENA region in alignment with corporate goals and business priorities.

Responsibilities

• Identify market trends, customer needs, competitor activities, and emerging opportunities through research, industry events, publications, and digital platforms.
• Build and enhance brand awareness across multiple sectors including oil & gas and industrial markets.
• Plan, direct, and coordinate marketing campaigns, digital initiatives, public relations, and promotional activities to strengthen brand positioning.
• Collaborate closely with the Sales and Business Development teams to support lead generation, customer acquisition, and retention strategies.
• Create and manage marketing budgets, ensuring cost efficiency and maximum ROI from campaigns and events.
• Develop and implement go-to-market strategies for new products, services, or regional expansions.
• Lead the preparation of marketing content including brochures, presentations, advertisements, newsletters, case studies, and online materials.
• Oversee digital marketing channels (website, SEO, social media, email campaigns) to expand visibility and engagement.
• Organize and participate in industry exhibitions, trade shows, seminars, and conferences to enhance market presence.
• Establish and maintain relationships with media, consultants, and external agencies to amplify company visibility.
• Monitor, analyze, and report marketing performance metrics to ensure continuous improvement and effective decision-making.
• Support customer and consultant engagement programs by providing technical marketing material and thought-leadership content.
• Ensure consistent corporate branding and compliance across all communication channels and regions.
• Keep updated on industry best practices by participating in educational opportunities, reading professional publications, and networking with peers.
• Enhance organizational reputation by accepting ownership for new initiatives, delivering impactful marketing strategies, and exploring opportunities to add value to the company.

Qualifications

We are committed to diversity and inclusivity.

Seniority level

Employment type

Job function

Industries

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