PR and Communications Specialist

Overview

We are seeking a dynamic and experienced PR and Communications Specialist to lead the development and execution of a comprehensive communication strategy across our shopping mall operating assets. The role is pivotal in ensuring consistent brand positioning, voice, and visibility across all communication channels—offline and online—while driving public relations, corporate social responsibility, and community engagement initiatives.

Key Responsibilities

• Develop and implement a comprehensive communications strategy and “umbrella guidelines” to ensure brand consistency across all platforms.
• Execute communication strategies and PR activities that position the centre as a destination of choice, aligned with the Annual Marketing Plan and brand objectives.
• Plan, manage, and evaluate PR campaigns, measuring results against annual targets.
• Leverage events, movie premieres, cross-promotions, and retailer partnerships to maximize positive PR exposure.
• Act as the primary liaison with PR and social media agencies, tenants, and media partners to maintain brand alignment.
• Support tourism-related initiatives, including travel and trade shows, exhibitions, and cross-promotions; build and maintain relationships with travel and trade media.
• Oversee the development and execution of newsletters, email campaigns, website, mobile apps, and online channels.
• Create and manage social media content, ensuring strong audience engagement and positive community sentiment.
• Monitor competitor communications across offline, online, and social media platforms.
• Work closely with leasing and specialty leasing teams to align retailer offers, sales collaterals, and partnerships with brand messaging.
• Develop and implement CSR strategies, identifying key audiences and community groups to engage through impactful campaigns and events.
• Collaborate with government and community organizations on CSR activations and track outcomes.
• Prepare periodic reports and insights on PR and communication campaigns for management review and decision-making.
• Ensure compliance with the organization’s Code of Conduct, policies, and values, serving as an ambassador of United Developers’ culture.

Qualifications & Skills

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