Public Relations Coordinator

The Public Relations Coordinator is responsible for planning, developing, and managing strategies for proactive public relations that informs, connects, and engages students, staff, parents and community members; preparing and publishing school publications as well as developing and communicating the school crisis communication plan.

Duties And Responsibilities

• Create and provide leadership for a strategic communications plan, managing and participating in the implementation and evaluation of the plan.
• Develop information programs that maintain a visible and positive image for the school.
• Assist with development, implementation, and data analysis of customer opinion surveys and other means of gathering public feedback, input, and participation.
• Develop relationships with local print, radio, and television on behalf of the school.
• Provide coaching to school staff on effective communication strategies.
• Coordinate recognition events for school staff and students.
• Keep current of changes and development in law and public relations practices.
• Define and deliver communication activities to gain community support for school efforts.
• Write and disseminate news releases and manage media for the school.
• Function as public information source for the school.
• Assist in writing content for publications, exhibits, newsletters, news releases, flyers, brochures, social media, promotional materials, and other public information devices for internal and external distribution.
• Supervise electronic communications, including the broadcasting of School Board meetings and assisting with the content of the school’s web page.
• Respond to inquiries from teachers, parents, school senior leadership, staff, outside agencies, and other authorities and provide appropriate information as required.
• Develop and make oral and written presentation to a variety of audiences.
• Perform other duties as assigned.

Qualifications

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