Digital Marketing Specialist – Real Estate

Overview

Manager - Human Resource Development with UPO REAL ESTATE WLL UPO Real Estate W.L.L. is a real estate company based in Doha, Qatar dedicated to leasing, sale, and managing residential properties. The company's mission is to harness people's potential to create a self-sustainable organization that delivers high-quality services and ensures fair economic benefits distribution. UPO Real Estate's vision is to replicate this model in various fields to empower individuals and improve quality of life, guided by the values of simplicity, honesty, and integrity. Job Purpose : We are seeking a results-driven Digital Marketing Specialist with proven expertise in creating, managing, and optimizing digital marketing campaigns across

META platforms (Facebook & Instagram)

and other online advertising channels. The candidate must possess a deep understanding of the

Qatari digital landscape , local audience behavior, and the nuances of marketing real estate projects within Qatar. Responsibilities

Plan, launch, and manage paid digital campaigns, with a strong focus on

META Ads Manager

(Facebook & Instagram). Develop tailored campaign strategies aligned with the company’s real estate offerings, targeting the

Qatar market

including locals and expat communities. Conduct A / B testing of ad creatives, placements, and targeting to improve performance. Platform Management

Create and manage paid advertising campaigns across : META (Facebook & Instagram) Youtube, Real Estate website, and others Snapchat, TikTok, Twitter / X, and LinkedIn , where applicable. Utilize

WhatsApp Business

and

Lead Generation Forms

effectively for property inquiries. Content & Creative Input

The Digital Marketer will be responsible for creating engaging content across digital platforms, including planning, shooting, and editing high-quality videos, as well as designing impactful graphics and marketing materials that align with the brand identity. The role involves managing content creation end-to-end, from concept development to execution, while ensuring consistency in messaging and visuals. Staying updated with the latest trends in digital marketing, videography, and graphic design will be essential to enhance brand visibility and audience engagement. Market Research & Insights

Analyze customer behavior and digital trends within the Qatar and Dubai real estate sector. Conduct competitor benchmarking and contribute strategic insights to enhance brand positioning. Performance Analysis

Track, analyze, and report on the performance of digital campaigns using platforms like

Google Analytics ,

META Insights , and

CRM tools . Optimize campaigns based on KPIs such as CPL (Cost Per Lead), CTR, conversion rates, and ROAS. Liaise with sales teams to ensure high-quality lead generation and conversion. Work closely with listing platforms (e.g.,

Property Finder Qatar ) to enhance lead flow. Requirements : Education & Experience

Bachelor's degree in Marketing, Digital Media, or a related field. Minimum

3–5 years of hands-on experience

in digital marketing, ideally within the

Qatar / Dubai real estate sector

or GCC region. Proven success managing META campaigns with measurable ROI. Expert-level knowledge of

META Ads Manager , Google Ads, and performance marketing tools. Strong grasp of lead generation, landing page optimization, and retargeting strategies. Familiarity with

Qatari digital advertising laws and data privacy regulations . Fluency in English (Arabic is a plus). Strong analytical, communication, and project management skills. Preferred Qualifications :

Google Ads and META Blueprint certifications. Familiarity with CRM Experience with programmatic advertising or real estate-specific platforms is a plus. Why Join Us?

Be part of a leading real estate company shaping Qatar’s landscape. Work in a fast-paced, digitally focused environment. Competitive salary, benefits, and opportunities for growth. Seniority level

Mid-Senior level Employment type

Full-time Job function

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