Assistant Director of Sales

Overview

An Assistant Director of Sales for a hotel supports the Director of Sales and Marketing in driving revenue, enhancing brand visibility, and executing sales and marketing strategies. Below is a concise job description based on common industry standards.

Key Responsibilities

• Sales Support : Assist in developing and implementing sales strategies to achieve revenue targets for corporate, leisure, group, and event markets.
• Marketing Execution : Support the creation and execution of marketing campaigns across digital, social media, and traditional channels to promote the hotel’s brand and services.
• Client Engagement : Build and maintain relationships with clients, travel agencies, and event planners to secure bookings and foster repeat business.
• Market Research : Conduct research on market trends, competitor activities, and customer preferences to support strategic planning.
• Team Coordination : Collaborate with the sales and marketing team, providing guidance and support to meet performance goals.
• Revenue Assistance : Work with revenue management teams to monitor pricing, occupancy, and RevPAR, contributing to optimization efforts.
• Budget Management : Assist in managing sales and marketing budgets, ensuring cost-effective campaign execution.
• Event Support : Coordinate group bookings, banquets, and events, ensuring client satisfaction and operational efficiency.
• Reporting : Prepare reports on sales activities, marketing campaign performance, and market insights for senior management.
• Brand Alignment : Ensure marketing materials and activities adhere to the hotel’s brand standards and corporate guidelines.

Qualifications

Seniority level

Employment type

Job function

Industries

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