Assistant Director of Marketing

Job Description

Reporting to the Director of Sales and Marketing, responsibilities and essential job functions include, but are not limited to, the following :

• Marketing and Communication
• Maintain good working relationships with local and international media.
• Maintain current media lists : local and international travel, leisure, lifestyle, entertainment, business, and food editors.
• Execute media placements for the hotel through news releases and personal contacts.
• Develop business and leisure travel promotions; release to press and / or target audience.
• Explore valuable media trades where appropriate.
• Serve as hotel spokesperson, when appointed by the general manager, to make all official statements for the hotel to media, especially during crisis situations.
• Maintain photo / electronic library of hotel executive committee and all other aspects of the hotel.
• Maintain and update the hotel’s website.
• Submit stories / photos to media regularly. Monitor news coverage and circulate internally.
• Maintain an updated hotel press kit, including news releases, executive committee biographies, and photos.
• Establish PR & communications programs that support sales and F&B strategies and initiatives.
• Assist the director of sales and marketing in developing and producing sales support materials (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.).
• Assist the director of F&B in developing signage, menus, and other collateral materials.
• Contribute to employee newsletters, announcements, and other materials published by the talent & culture department.
• Monitor all printed materials for adherence to corporate identity standards.
• Arrange photography of VIP guests and maintain archives.
• Coordinate all special events and promotions to maximize publicity.
• Evaluate requests for hotel donations of services / financial participation from civil, social, and charitable organizations; respond to requests, coordinate reservations, and prepare gift certificates; serve as hotel’s representative on major civic or community programs.
• Measure and communicate the success of campaigns and digital performance using relevant reporting tools.
• Review and submit invoices for property marketing efforts, managing the overall submission process.

Qualifications

Additional Information

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