Senior Emailing, SMS, Push Officer - 12 months Contract

Overview

Develop, implement and optimise the global automated and manual cross channel direct marketing strategy and campaigns to maximize sales and services.

Responsibilities

• Increase and engage the database members with relevant communications across the funnel by further developing and optimising the current campaigns, personalisation, templates, content, marketing, automation, and performance.
• Develop SMs and push channels and increase their penetration in the direct marketing mix.
• Plan persona identification, triggered and life-cycle email campaigns to ensure optimized email communications to different customer cohorts.
• Orchestrate data flows between different airline systems and email systems to optimise the current flow.
• Plan and build data integrations to enable deployment of automated emails.
• Plan, create, execute and review all direct marketing communications to ensure correctness, brand compliance and sales excellence at all direct marketing customer contact points.

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