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Championship Marketing and Media Director

Championship Marketing and Media Director

Motorsport NetworkQatar
22 منذ أيام
الوصف الوظيفي

Overview

We are launching a professional winter GT championship featuring multi-class GT racing.

We seek a seasoned Head of PR, Marketing and Media to build and deliver the championship’s media, content, communications and branding strategy. This is a hands-on, operational leadership role requiring proven motorsport experience, strong marketing / content knowledge, excellent stakeholder management skills and the ability to operate under the unique constraints of a winter season.

Responsibilities

  • Media strategy & delivery

Develop and execute a unified media and content strategy (broadcast, streaming, highlights, social, photography, PR) aligned with commercial objectives and partner commitments.

  • Lead production briefs for live broadcasts and highlight packages; coordinate on-track camera plans, timing overlays, graphics, commentary and data feeds.
  • Manage relationships with broadcast / streaming partners, production vendors and rights holders; negotiate deliverables and ensure contractual compliance.
  • Oversee editorial calendar, creative assets, photography libraries and closed-captioning / multilingual content needs.
  • Oversee social media platforms and strategy, working closely with the social media agency.
  • Coordinate media accreditation, media centre operations, mixed zones, press conferences and post-race interview schedules.
  • Deliver team-facing media training, interview protocols and pre / post-race media schedules to ensure consistent messaging.
  • Marketing

    • Develop a marketing plan to target teams, participants and differentiate the brand from other championships or series.

  • Manage digital campaigns and strategies to attract competitors to the events.
  • Align with influential pages, networks and personalities to promote the series.
  • PR, communications & reputation management

    • Oversee the production of all official press releases, race reports, feature stories and crisis communications; maintain a consistent brand voice.

  • Establish and run a rapid-response protocol for on-track incidents, penalties, or reputational issues; oversee the statement drafting, approval workflow, etc.
  • Cultivate relationships with motorsport press, influencers, and key industry journalists to secure coverage and features.
  • Commercial & partner activation

    • Collaborate with the commercial team to activate sponsor content, hospitality deliverables, branded content, and partner media rights.

  • Produce media kits, activation plans and measurement reports demonstrating reach and engagement for sponsors.
  • Team leadership & event execution

    • Recruit, lead and coordinate the media & communications team and external agencies (producers, photographers, PR agencies).

  • Own media staffing plans for each event (media centre, press operations, photographers, content producers) and ensure smooth on-site execution in winter conditions (equipment sheltering, power, heated spaces).
  • Deliver post-event analytics and insights.

    • Qualifications

  • Minimum 7–10 years of relevant experience in media and marketing management, ideally in motorsport.
  • Deep knowledge of market research, digital marketing, content strategy, and brand management; strong understanding of local and international regulations related to marketing and event planning.
  • Fluent English.
  • A passion for motorsport and knowledge of the motorsport industry.
  • Ability to work effectively with cross-functional teams, including operations and sales teams.
  • Self-motivated and results-oriented with a proven ability to thrive in fast-paced, global environments and meet tight deadlines.
  • Excellent communication skills and the ability to engage a range of stakeholders.
  • Commitment to providing exceptional customer service and experience to media and fans.

    • #J-18808-Ljbffr

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