Championship Marketing and Media Director

Overview

We are launching a professional winter GT championship featuring multi-class GT racing. We seek a seasoned Head of PR, Marketing and Media to build and deliver the championship’s media, content, communications and branding strategy. This is a hands-on, operational leadership role requiring proven motorsport experience, strong marketing / content knowledge, excellent stakeholder management skills and the ability to operate under the unique constraints of a winter season. Responsibilities

Media strategy & delivery

Develop and execute a unified media and content strategy (broadcast, streaming, highlights, social, photography, PR) aligned with commercial objectives and partner commitments. Lead production briefs for live broadcasts and highlight packages; coordinate on-track camera plans, timing overlays, graphics, commentary and data feeds. Manage relationships with broadcast / streaming partners, production vendors and rights holders; negotiate deliverables and ensure contractual compliance. Oversee editorial calendar, creative assets, photography libraries and closed-captioning / multilingual content needs. Oversee social media platforms and strategy, working closely with the social media agency. Coordinate media accreditation, media centre operations, mixed zones, press conferences and post-race interview schedules. Deliver team-facing media training, interview protocols and pre / post-race media schedules to ensure consistent messaging.

Marketing

Develop a marketing plan to target teams, participants and differentiate the brand from other championships or series. Manage digital campaigns and strategies to attract competitors to the events. Align with influential pages, networks and personalities to promote the series.

PR, communications & reputation management

Oversee the production of all official press releases, race reports, feature stories and crisis communications; maintain a consistent brand voice. Establish and run a rapid-response protocol for on-track incidents, penalties, or reputational issues; oversee the statement drafting, approval workflow, etc. Cultivate relationships with motorsport press, influencers, and key industry journalists to secure coverage and features.

Commercial & partner activation

Collaborate with the commercial team to activate sponsor content, hospitality deliverables, branded content, and partner media rights. Produce media kits, activation plans and measurement reports demonstrating reach and engagement for sponsors.

Team leadership & event execution

Recruit, lead and coordinate the media & communications team and external agencies (producers, photographers, PR agencies). Own media staffing plans for each event (media centre, press operations, photographers, content producers) and ensure smooth on-site execution in winter conditions (equipment sheltering, power, heated spaces). Deliver post-event analytics and insights.

Qualifications

Minimum 7–10 years of relevant experience in media and marketing management, ideally in motorsport. Deep knowledge of market research, digital marketing, content strategy, and brand management; strong understanding of local and international regulations related to marketing and event planning. Fluent English. A passion for motorsport and knowledge of the motorsport industry. Ability to work effectively with cross-functional teams, including operations and sales teams. Self-motivated and results-oriented with a proven ability to thrive in fast-paced, global environments and meet tight deadlines. Excellent communication skills and the ability to engage a range of stakeholders. Commitment to providing exceptional customer service and experience to media and fans.

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