Marketing Specialist

Job Description

The Marketing Specialist serves as the primary liaison among internal teams, external agencies, and stakeholders to ensure the successful delivery of integrated marketing campaigns. This role oversees project planning, budgeting, execution, and continuous optimization across both digital and traditional marketing channels. Additionally, the Specialist contributes to strategic development by analyzing campaign performance, managing content and digital assets, and driving lead generation, brand awareness, and audience engagement.

Key Responsibilities

• Lead the end-to-end execution of integrated marketing campaigns across digital, print, events, and other traditional platforms.
• Coordinate with internal and external stakeholders to align marketing efforts with business goals and timelines.
• Manage project calendars, budgets, deliverables, and campaign performance metrics.
• Provide campaign insights and reports to support data-driven marketing strategies and assist the Head of Marketing in strategic planning.
• Conduct market research to identify emerging trends, competitor activities, and customer insights to refine campaigns.
• Collaborate with creative, media, and development teams to deliver consistent and impactful brand messaging.
• Maintain and update the website, ensuring accuracy, SEO optimization, and continuous performance improvement.
• Plan and coordinate company participation in events, exhibitions, and public engagements, overseeing logistics, vendor management, and on-ground execution.
• Develop and execute digital marketing activities including SEO, SEM, social media, email marketing, Google Ads, and paid campaigns.
• Produce digital content such as web copy, blogs, newsletters, and social media posts aligned with brand tone and campaign goals.
• Write, edit, and proofread copy for all digital assets ensuring consistency, clarity, and adherence to brand guidelines.
• Analyze and report on campaign ROI, web traffic, engagement, and conversion metrics to support performance optimization.
• Manage social media platforms including content planning, community management, and engagement reporting.
• Stay updated on marketing technologies, trends, and platforms to propose and implement relevant innovations.

Educational Qualifications

Experience Required

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