Marketing and Communication Specialist

Overview

About KPMG Qatar

KPMG has had a presence in Qatar for nearly 47 years. We opened for business in Qatar in 1977 and are now one of the largest and most prestigious professional services firms in the country. KPMG in Qatar employs over 350 professional staff and partners. We recruit the best and brightest from around the world and currently employ 28 nationalities. For our clients, this means we provide Audit, Tax and Advisory services locally, drawing on the latest thinking and best practice from around the world.

Business Unit Overview

KPMG Support functions (CSS) are functions that support and indirectly contribute to the main purpose. They include Human Resources, Learning and Development, Finance, IT, Client and Market and Risk Management. CSS provide direct assistance to other departments within KPMG to increase productivity and enhance customer experiences. While CSS teams might not directly interact with the company customers or stakeholders, they support the teams that do interact with these external constituents and help them to be more performant.

Role Overview

The Marketing and Communication Specialist supports the development and delivery of marketing and communication activities. This includes assisting with content creation, managing digital channels, supporting brand consistency, and helping coordinate campaigns and events. The role is ideal for someone starting their career in marketing, with a focus on learning and contributing to team goals.

Primary Job Responsibilities & Accountabilities

• Takes ownership of the implementation of marketing communication propositions and plans for sub-projects and contributes to the annual marketing and communication plan.
• Optimizes and integrates relevant marketing, branding and / or communication tools, methods and relevant market trends.
• Generates and evaluates new ideas such as promotions, articles, press releases, publicity and provides recommendations.
• Develops and maintains specialized knowledge of marketing and communication, keeps up with relevant developments in own and related marketing / communication specialism(s), and supports other colleagues with the understanding of the related activities and processes.
• Leads well-defined, smaller projects for the own specialism or participates in the execution of marketing / communication projects, requiring frequent collaboration with other departments.
• Develops, identifies, utilizes and updates communication channels for delivering key messages on different channels including social media channels.
• Supports local CSR initiatives and the development and implementation of local sustainability and corporate social responsibility plans and activities.
• Prepares post-campaign reports for drawing conclusions and providing future recommendations.
• Contributes to the creation of communication content for advertising and marketing communications campaigns.
• Manages outsourced projects such as the development of advertising campaigns for the brand, for services and facilities launches, advertising photography, and production of radio and TV commercials and videos.
• Performs quality assurance of content produced, including proofreading and checking written as well as other forms of content for clarity and to ensure compliance with the prescribed brand guidelines.
• Develops creative concepts working with in-house designers; researches, analyzes, and interprets data from various sources including online to develop original and compelling brand communication materials.
• Makes creative contributions that enhance the quality of the marketing communication materials.
• Ensures quality and safeguards the integrity of the brand by following the company's brand communications strategy and prescribed guidelines.
• Ensures quality of deliverables when supporting other departments within Clients & Markets.
• Provides support to other departments within Clients & Markets as needed on an ad-hoc basis.

Qualifications & Experience

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