Digital Marketing & Social Media Specialist

Overview We are pleased to partner with a leading Hospital institution committed to excellence in patient care, innovation, and community impact, to conduct an executive search for

Digital Marketing & Social Media Specialist . This is an exceptional opportunity for a seasoned marketer to join an organization poised for growth and transformation.

Responsible for enhancing the hospital’s digital visibility, strengthening outreach to patient and corporate audiences, developing digital marketing strategies, managing social media channels effectively, increasing audience engagement, and strengthening brand awareness across digital platforms. Ensures that all digital communications and advertising activities align with the hospital’s corporate identity and marketing objectives.

Key Responsibilities Digital Marketing Management

Designing, managing, and optimizing advertising campaigns on platforms such as Google Ads, Meta (Facebook, Instagram) Ads, and LinkedIn Ads

Monitoring, analyzing, and improving the performance of digital campaigns

Executing SEO (Search Engine Optimization) and SEM (Search Engine Marketing) activities

Managing content updates for the hospital’s website and enhancing user experience

Social Media Management

Planning and managing daily content for platforms such as Instagram, Facebook, LinkedIn, TikTok, and YouTube

Creating innovative and engaging content ideas to boost audience interaction

Managing and promptly responding to messages, comments, and inquiries on social media platforms with a professional tone

Content Strategy and Planning

Developing and implementing a monthly social media content calendar

Coordinating with the graphic designer and video editor to ensure efficient content production

Creating campaign content tailored to the interests and behaviors of the target audience

Performance Monitoring and Reporting

Tracking the performance of digital campaigns and social media activities using tools such as Google Analytics and Meta Business Suite

Preparing and submitting weekly and monthly performance reports to management

Developing optimization strategies based on data analysis and campaign results

Trend Monitoring and Innovation

Keeping up to date with current trends in digital marketing and social media

Regularly researching new platforms and digital opportunities (e.g., Threads, TikTok Business, LinkedIn Newsletter) and proposing strategies to management

Required Qualifications

Bachelor’s degree in Marketing

Communication

Digital Media

Business Administration, or a related field

Minimum of 2-3 years of experience in digital marketing and social media management

Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads

Knowledge of SEO / SEM optimization, Google Analytics, and social media analytics

Strong understanding of social media trends and content production dynamics

Creative thinking and strong problem-solving skills

Proficiency in English and Arabic

Experience in digital marketing within the healthcare sector is preferred

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