Senior Regional Marketing Manager

Responsibilities

Designed and led the regional marketing strategy across the MENA region, ensuring alignment with overall business goals and long-term corporate direction. Continuously monitored industry trends, customer needs, and competitor movements to identify opportunities for growth and differentiation, leveraging insights from events, publications, and digital channels. Spearheaded brand development initiatives across multiple industries, including energy, oil & gas, and industrial markets, to raise awareness and strengthen market positioning. Oversaw the planning and execution of integrated marketing campaigns—including digital, PR, and promotional efforts—focused on enhancing visibility and customer engagement. Worked closely with Sales and Business Development teams to drive lead generation, support client acquisition efforts, and implement retention strategies. Managed the regional marketing budget, balancing cost efficiency with strategic investments to ensure strong return on marketing spend. Rolled out go-to-market strategies for new offerings and market entries, ensuring each launch was tailored to regional dynamics and customer expectations. Led the development of high-impact marketing assets such as brochures, sales presentations, digital ads, newsletters, case studies, and web content. Directed digital marketing initiatives across website management, search engine optimization (SEO), social media platforms, and email campaigns to increase reach and engagement. Organized company presence at major industry events—trade shows, conferences, and technical seminars—to build visibility and connect with key stakeholders. Built and maintained strong partnerships with media outlets, consultants, and external agencies to expand brand exposure and thought leadership. Tracked and analyzed marketing performance data to assess effectiveness, refine strategies, and drive informed decision-making. Supported client and consultant engagement with technical marketing collateral and relevant content, reinforcing the company’s subject matter expertise. Maintained consistency in corporate branding and ensured all marketing efforts met regional and global

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