Senior Marketing Specialist

Overview The Senior Marketing Specialist is responsible for conceptualizing, producing and enforcing the visual identity and market visibility of the assigned Fashion brands. He / She is responsible for marketing activities (research, planning, budgeting, validating, coordination and executing) for all assigned brands.

Responsibilities

Works in a fast paced broadly predictable sales environment, drawing on available financial and marketing intelligence, with predefined short- and medium-term goals and brand strategies.

Works within broadly defined guidelines and some variable conditions to meet the set goals and tasks of the marketing department.

Reports complex issues (deviation from vaguely defined norms) to the Marketing Manager for quick action and swift resolution.

Assist marketing manager in managing integrated marketing campaigns across offline and online tactics

Provide recommendations for future strategic initiatives through competitive and financial analysis

Conduct market research to find answers about consumer requirements & competitions

Translate complex data and analytical models into insights that can be used to develop marketing strategies

Brainstorm and develop ideas for creative marketing campaigns

Assist in outbound or inbound marketing activities by demonstrating expertise in various areas content development for Digital content, advertising & events planning, etc.)

Plan and execute initiatives to reach the target audience through appropriate channels (Digital social media plan, advertising campaign, e-mailers )

Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities

Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant to each brand

Maintain awareness on best practice marketing techniques / tools to achieve successful campaigns and promotions

Implementing the digital marketing plan based on the Digital strategy of the Division

Creating visual concepts with designers for promotional content

Coordinate with principles for Content

Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met

Write, proofread, and edit creative and technical content across different mediums

Work with external agencies and for events and other activations

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