Senior Trade Marketing Executive

OBJECTIVES This role individually contributes at an expert level by supervising individual contributors towards ensuring his her unit division short term marketing plans are aligned with the principal strategy and works rigorously on execution of the same on timely manner Responsible for the Listing of promos Allocation monitoring and evaluation of trade Promotions Responsible for Ordering of the Point Of Sale Materials Carries out Market competition survey Provides input into sales Forecasting Carries out timely market visits to check execution Provides Timely promo event reports to Principals The knowledge gained from the analysis provides insights towards making short to medium term operational decisions of functional unit o Marketing spends o Investment plan by customers Typically provides direct supervision to professionals or senior professionals which include objective setting as well as training and coaching Manages performance taking corrective action where required on poor performers in line with policy Identifies needs and improvement opportunity Provides recommendation of innovative solutions to next level in order to facilitate change or improvement at a process level such as o Consumer promotions o Promo packaging