Digital Marketing Expert - Banking

Overview

We are currently looking Digital Marketing Expert for our Qatar operations with the following terms & conditions.

Objectives

Objectives :

The main objective of this role is to support in optimizing conversion tracking tag management and overall website performance analytics.

Good knowledge on URL Path UX Design Google configuration and Oracle Tools.

This individual should constructively challenge the IT team to ensure that the right requests are raised aligned with the goals of the marketing and media teams of making the website more customer-centric.

This person should work closely with both the marketing team and the UX agency to improve the overall website structure.

This person will also ensure that all tags are implemented correctly to serve both media performance tracking and analytics purposes.

Generate accurate actionable insights for our campaigns strengthen the connection between digital activity and business outcomes and ensure better ROI tracking.

Roles and Responsibilities

• Restructure the current URL architecture to make it more user- and SEO-friendly improving discoverability and on-site navigation.
• Collaborate with UX and IT teams to implement restructured links and ensure consistency across user journeys and digital touchpoints.
• Implement and configure Google Tag Manager across the website to enable precise tracking of key user actions such as button clicks form submissions and scroll depth.
• Identify and map engagement patterns across landing pages to highlight high-conversion opportunities and content gaps.
• Conduct page-level conversion audits offering insights to improve performance in line with campaign goals.
• Oversee quality assurance (QA) testing to validate that all user tracking is correctly deployed and that data is being captured accurately.
• Develop and manage a structured performance reporting system (weekly, monthly and quarterly) to monitor KPIs ensuring alignment with campaign performance objectives.
• Ensure seamless integration with GA4 and other analytics tools and provide internal teams with training and documentation for continuity.
• The support of such a role will significantly improve our ability to generate accurate actionable insights for our campaigns strengthen the connection between digital activity and business outcomes and ensure better ROI tracking.

Experience and Other Details

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