Digital Marketing Specialist

Digital Marketing Specialist will be responsible for developing implementing and managing our digital marketing campaigns across various channels You will work closely with the marketing team to drive online traffic enhance brand presence and generate leads Key Responsibilities Assist in the creation execution and optimization of digital marketing campaigns including PPC social media email marketing and SEO Monitor and report on campaign performance providing insights and recommendations for improvement Conduct keyword research and analysis to identify trends and opportunities Support the management of social media accounts including content creation scheduling and community engagement Assist with email marketing campaigns including drafting testing and sending emails and analyzing performance metrics Help maintain and update the company website with fresh content and ensure SEO best practices are applied Collaborate with the content team to produce highquality marketing materials Stay uptodate with the latest digital marketing trends and tools