Digital Media Specialist Qatarization

Duties Responsibilities Operational Create online media strategy and plan for UDST presence Overseeing the development and maintenance of UDST web presence particularly the web site Developing and executing UDST social media strategy including but not limited to Facebook Twitter and any other relevant social media Developing and enhancing the Corporate Intranet and managing its administration on an ongoing basis Maintain a full understanding of digital media topics technology and functionality including but not limited to social media and Email Serves as UDST online media expert remain updated with emerging trends opportunities and best practices Regularly updates colleagues and management on these trends and makes recommendations for new activities Creating advertising campaigns for social media platforms including videos and monitoring daytoday performance of those campaigns and the budgets for each campaign Generate edit publish and share daily content original text images video that builds meaningful connection and encourages UDST audience to act Liaise with all business units to share information and identify uptodate information and good news stories and accomplishments that can be communicated to strengthen brand positioning Monitor external digital news reports and escalate complex issues or negative press to the manager communications to contribute towards maintenance and protection of the UDST public image Analyze and track the UDST website and other social media application user statistics and responses to external media to identify the trends of various marketing initiatives provide feedback to the manager communications Perform miscellaneous jobrelated duties as assigned