Head of Event Sales & Business Development

This role offers the opportunity to join a pioneeringteam that blends tradition with innovation, transforming cultural and hospitality assets into vibrant experiences and revenue-generating opportunities. The mission is to redefine how culture and events are monetized, creating immersive, authentic experiences that resonate locally and globally.

The Head of Event Sales and Business Development is responsible for optimizing sales opportunities through creative strategies, unique selling propositions, and exceptional customer satisfaction. The role ensures achievement of sales targets while contributing to cost optimization initiatives to maximize profitability.

Responsibilities

• Collaborate with the Director of Events & Sales to develop and implement sales strategies for venue hire and catering businesses.
• Drive venue sales strategy across multiple events destinations and facilities.
• Position the venues as preferred destinations for visits, tours, and events by fostering innovative and “out of the box” thinking.
• Support the development of pricing strategies, booking policies, and guidelines.
• Manage the full sales process from proposal and contract signing to CRM updates, delivery, and after-sales follow-up.
• Conduct market research (local and international) to identify potential leads across MICE, weddings / social, corporate, and other segments.
• Work closely with coordination, operations, and culinary teams to ensure seamless delivery of events.
• Liaise with external service providers to ensure client requirements and logistics are met effectively.
• Monitor service quality and conduct post-event reviews to ensure excellence.
• Develop and deliver training programs for sales subordinates to enhance guest experience.
• Represent the business at networking events, trade shows, and international conferences.
• Perform additional duties as required by the Director of Events & Sales.

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