Ecommerce Country Manager

Company Overview :

BFL Group is one of the world’s leading off-price retailer of fashion and homeware. With headquarters based in United Arab Emirates, we serve over markets across the region and Southeast Asia.

Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite – all at up to 80% off the original retail price for fashion designer brands. Our unique “Treasure Hunt” model ensures there is always something new to explore, desire and discover within our stores. Our customers walk out with new items every time they visit any of our stores.

Role Purpose :

As Ecommerce Country Manager for Qatar, Kuwait & Bahrain, you will take full ownership of our online business performance in these countries. You will develop and execute localized strategies that drive online sales, improve customer experience, and optimize operations in line with BFL Group’s off-price value proposition. This is a high-impact, multi-market leadership role requiring strong commercial acumen, ecommerce expertise, and regional market understanding.

Key responsibilities :

• Developing and implementing sales and marketing plans to drive online sales growth in the region.
• Collaborating with cross-functional teams such as product, marketing, Customer Service, operations and logistics to ensure seamless customer experience.
• Own the ecommerce P&L for the Qatar, Kuwait & Bahrain markets.
• Build and execute local ecommerce strategies aligned with regional priorities and customer behavior.
• Identify growth opportunities across categories, channels, and customer segments.
• Report KPIs and actionable insights to senior leadership on a monthly / quarterly basis.
• Analyze customer acquisition cost (CAC), conversion rates, and ROAS to optimize spend and improve ROI.
• Implement geo-targeted strategies for promotions, product launches, and seasonal campaigns.
• Oversee localized merchandising, pricing, and product positioning for each market.
• Improve product content quality, SEO performance, and site navigation to enhance discoverability and conversion.
• Ensure smooth ecommerce operations including order fulfillment, last-mile delivery, and returns.
• Coordinate with logistics partners and internal teams for timely deliveries across all 3 countries.
• Track SLAs, delivery success rates, and operational costs; resolve logistics bottlenecks.
• Monitor site performance (speed, UX, payment flow) across mobile and desktop.
• Align with internal departments (Retail, IT, Legal, Finance) to ensure full compliance and performance.

Requirements :

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