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Head of Marketing and Sales Doha, Qatar

Head of Marketing and Sales Doha, Qatar

esrhealthcareQatar
9 منذ ساعات
الوصف الوظيفي

Job Overview

Head of Marketing and Sales for a private real estate development company is responsible for crafting and executing comprehensive marketing and sales strategies to maximize revenue, elevate brand visibility and drive sales of residential and commercial real estate properties.

Responsibilities

  • Strategic Planning

Create and execute marketing and sales strategies for launching residential, commercial and mixed‑use real estate projects.

  • Build and maintain strong relationships with brokerage firms and international marketing / PR agencies to align with sales objectives and campaigns.
  • Conduct in‑depth market research to identify trends, pricing strategies and competitive landscapes in the luxury real‑estate sector.
  • Develop and implement strategies to achieve quarterly and annual revenue goals ensuring alignment with company’s business objectives.
  • Oversee project pre‑launch, launch and post‑launch campaigns ensuring maximum visibility and buyer management.
  • Sales Pipeline

    • Manage the entire sales pipeline from lead generation to deal closure ensuring conversion goals are met.

  • Work closely with local and international brokerage firms to align their efforts with company sales goals.
  • Develop strategies to build and maintain long‑term relationships with high‑net‑worth clients (HNWI) and corporate investors.
  • Design sales incentive programs for brokers to drive performance.
  • Develop strategies to target international buyers through partnerships and global management.
  • International Sales

    • Lead the planning and execution of marketing campaigns ensuring alignment with the company’s branding and sales objectives.

  • Collaborate with the international marketing / PR agency to position the company as a leader in luxury real‑estate development globally.
  • Oversee digital advertising, SEO, social media and CRM platforms to generate and nurture leads.
  • Supervise the creation of high‑quality marketing materials including brochures, videos and virtual tours.
  • Plan and execute high‑profile events, exhibitions and open houses to showcase luxury real‑estate projects.
  • Leadership

    • Lead a team of marketing and sales professionals and ensure collaboration between internal departments and external partners.

  • Provide training programs for the sales team and brokerage partners to ensure product knowledge and effective sales techniques.
  • Set performance goals and KPIs for the team and brokers ensuring accountability and performance monitoring.
  • Financial Oversight

    • Develop and manage marketing and sales budgets ensuring cost‑effectiveness and high ROI.

  • Provide sales and revenue forecasts based on market conditions and project timelines.
  • Monitor spending on advertising, PR campaigns and broker commissions to ensure cost optimization.
  • Pricing and CRM Management

    • Define pricing models for all units considering market trends, competitive analysis and project positioning.

  • Develop attractive and competitive payment plans for potential buyers to drive pre‑sales.
  • Ensure the CRM system is updated with leads, customer interactions and sales data for actionable insights.
  • Establish standard operating procedures (SOPs) for marketing and sales processes.

    • Additional Responsibilities

  • Market Research : Continuous assessment of local and international market conditions to identify growth opportunities.
  • Client Targeting : Develop segmented strategies for HNWI, institutional investors and foreign buyers.
  • Project Branding : Position real‑estate projects as premium differentiated offerings in the market.
  • Launch Strategies : Coordinate phased launches and global roadshows for new developments.
  • Brokerage Agreements : Negotiate and manage contracts with multiple brokerages.
  • Global Outreach : Partner with international agencies to run campaigns targeting GCC, Asia, Europe and other regions.
  • Risk Management : Identify potential risks (e.g., market slowdowns) and implement mitigation strategies.
  • Sustainability Initiatives : Highlight eco‑friendly features of developments in marketing efforts to attract socially conscious buyers.

    • Qualifications

  • Education

    • Bachelor’s degree in Marketing, Business Administration or a related field (Master’s degree preferred).

  • Certifications in real‑estate marketing (e.g., Certified Luxury Home Marketing Specialist) are a plus.
  • Experience

    • 10 years in marketing and sales roles with 5 years in the real‑estate sector.

  • Proven track record of successfully managing luxury real‑estate marketing campaigns and sales strategies.
  • Experience collaborating with brokerage firms and international marketing / PR agencies.
  • Skills

    • Leadership : Demonstrated ability to lead and inspire diverse teams and external partners.

  • Negotiation : Skilled in negotiating with brokers, clients and partners.
  • Analytical : Strong ability to analyze market data and sales metrics to inform strategies.
  • Creativity : Innovative approach to branding, advertising and property presentation.
  • Technical : Proficient in CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.

    • Key Skills

  • Digital Marketing
  • Performance Marketing
  • B2B Sales
  • Marketing
  • SAAS
  • Growing Experience
  • Customer Acquisition
  • Multichannel Marketing
  • Affiliate Marketing
  • Team Management
  • Public Speaking
  • Lead Generation

    • Employment Type : Full Time

    Experience : years

    Vacancy : 1

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