Marketing Manager

The Marketing Manager builds campaigns and communication strategies in interactive media and direct marketing programs in order to increase visitors’ attendance. Develops pricing strategies to maximize KidZania profit and monitors trends that help identify new offers and services.

Identify, develop, and evaluate marketing strategy, based on KidZania knowledge

Responsible of the communication of the brand through advertising, public relations, special events, promotions and any other marketing action

Participate in the elaboration of the Media Plan for each campaign and market characteristics and trends

Prospect and administrate the advertising exchanges, established according to the corresponding contract with each supplier in terms of expenses, space, season and effectiveness

Control and optimize marketing budget

Develop pricing strategies for each KidZania season

Increase visitors’ attendance through marketing campaigns

Measure the impact / cost of any promotion and advertising effort

Skills

• Bachelor Degree of Marketing, Advertisement, Communication or similar
• 5 years of overall industry experience in Marketing or related business field.

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