Brand Manager (Men's Fashion)

Responsibilities:
Brand Strategy & Development:
• Develop and implement a comprehensive brand strategy to strengthen the market presence of the
men’s fashion line.
• Analyze market trends, consumer preferences, and competitor activities to identify growth
opportunities.
• Ensure the brand’s identity, voice, and positioning align with company goals.
Product Development & Merchandising:
• Work closely with the design and merchandising teams to develop seasonal collections that align
with customer demands.
• Provide insights on fabric choices, styles, and color palettes based on market research.
• Ensure product assortments reflect the brand’s vision and appeal to the target audience.
Marketing & Campaign Management:
• Plan and execute marketing campaigns, including digital, in-store, and influencer collaborations.
• Oversee social media strategies, content creation, and partnerships to increase brand engagement.
• Manage advertising budgets and evaluate the effectiveness of promotional activities.
Retail & E-Commerce Strategy:
• Ensure brand consistency across retail stores, online platforms, and third-party retailers.
• Develop in-store marketing strategies, visual merchandising guidelines, and promotional activities.
• Collaborate with e-commerce teams to optimize online presence and sales.
Sales & Performance Analysis:
• Monitor sales performance, customer feedback, and key performance indicators (KPIs) to drive
improvements.
• Identify underperforming categories and suggest strategies to enhance product performance.
• Work with sales teams to ensure proper execution of pricing, promotions, and product launches.
Partnerships & Collaborations:
• Establish partnerships with fashion influencers, brand ambassadors, and media outlets.
• Collaborate with PR agencies and event organizers to enhance brand visibility.
• Identify potential collaborations with other brands for limited-edition collections.
POSITION QUALIFICATIONS
• Bachelor's degree in Marketing, Business, Fashion Management, or a related field.
• Minimum of 5+ years of experience in brand management, fashion marketing, or retail branding.
• Experience in men’s fashion or apparel industry preferred.
Skills & Competencies:
• Strong understanding of fashion trends, consumer behavior, and branding principles.
• Excellent project management and organizational skills.
• Ability to analyze data and translate insights into actionable strategies.
• Creative mindset with strong storytelling and content development skills.
• Proficiency in digital marketing, influencer collaborations, and social media engagement.