Marketing Manager

Job Responsibilities :

• User Research : Deeply understand the local user needs, consumption habits, behavior preferences, etc. in Qatar. Regularly collect user feedback through various methods such as questionnaires, user interviews, and focus groups, analyze data, and provide a strong basis for the company's product optimization, service improvement, and strategy formulation.
• Growth Strategy Formulation and Execution : Develop and execute user growth strategies that are in line with the Qatari market based on research results and business goals. This includes but is not limited to strategies for new user acquisition, old user retention and activation, and improvement of user lifetime value. Plan and implement strategies to achieve continuous growth in the number of users and user activity.
• User Reach Strategy : Plan and execute personalized reach plans for different user groups to increase message open rates, click - through rates, and conversion rates. Use multiple channels such as SMS, Push messages, and in - station messages. Combine user behavior data and user portraits to accurately push content that meets users' interests and needs, and enhance user interaction with the platform.
• Marketing Activity Strategy : Be responsible for planning, organizing, and implementing various online and offline marketing activities, such as festival promotions, exclusive activities for new users, and user feedback activities, to enhance brand awareness and user participation. Track and analyze the effectiveness of activities throughout the process. Optimize and adjust activity strategies in a timely manner based on data feedback to ensure the achievement of activity goals and effectively increase the platform's GMV.

Job Requirements :

Highlights :

As an international brand under Meituan, Keeta is committed to revolutionizing food and consumer goods delivery services globally. Upholding the concept of "Helping people eat better and live better", we bring innovation to the global stage, with our business covering numerous countries and regions. Currently, Keeta is actively expanding its business in Qatar. With advanced technology and high-quality services, it has quickly emerged in the local food delivery market, bringing convenient living experiences to Qatari residents.

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