Marketing Manager

Job Responsibilities : User Research : Deeply understand the local user needs, consumption habits, behavior preferences, etc. in Qatar. Regularly collect user feedback through various methods such as questionnaires, user interviews, and focus groups, analyze data, and provide a strong basis for the company's product optimization, service improvement, and strategy formulation. Growth Strategy Formulation and Execution : Develop and execute user growth strategies that are in line with the Qatari market based on research results and business goals. This includes but is not limited to strategies for new user acquisition, old user retention and activation, and improvement of user lifetime value. Plan and implement strategies to achieve continuous growth in the number of users and user activity. User Reach Strategy : Plan and execute personalized reach plans for different user groups to increase message open rates, click - through rates, and conversion rates. Use multiple channels such as SMS, Push messages, and in - station messages. Combine user behavior data and user portraits to accurately push content that meets users' interests and needs, and enhance user interaction with the platform. Marketing Activity Strategy : Be responsible for planning, organizing, and implementing various online and offline marketing activities, such as festival promotions, exclusive activities for new users, and user feedback activities, to enhance brand awareness and user participation. Track and analyze the effectiveness of activities throughout the process. Optimize and adjust activity strategies in a timely manner based on data feedback to ensure the achievement of activity goals and effectively increase the platform's GMV. Job Requirements : Educational Background : A bachelor's degree or above, with no restrictions on majors. Majors related to marketing, e - commerce, data analysis, etc. are preferred. Work Experience : 1 - 5 years of work experience, with priority given to those with user operation experience in the food delivery business or platform - based business. Be familiar with the local Qatari market, have a deep understanding of local user needs, and be able to quickly adapt to and integrate into the local cultural and market environment. Skill Requirements : Have good data analysis skills, be proficient in using data analysis tools such as SQL, be able to identify problems, understand user behavior from data, and propose targeted solutions; possess excellent communication and coordination skills, be able to work closely with cross - departmental teams (such as product, technology, and marketing) to promote the smooth progress of projects; have strong activity planning and execution capabilities, with priority given to those with successful marketing activity cases; be proficient in English, able to express fluently in writing and orally, and those with Arabic language skills are preferred. Quality Requirements : Be proactive in work, have a strong sense of responsibility and self - motivation, be able to meet challenges and withstand work pressure in a fast - paced work environment; be passionate about user operation work, have innovative thinking and a keen market insight, and be able to continuously put forward new ideas and strategies to inject vitality into business development. Highlights : As an international brand under Meituan, Keeta is committed to revolutionizing food and consumer goods delivery services globally. Upholding the concept of "Helping people eat better and live better", we bring innovation to the global stage, with our business covering numerous countries and regions. Currently, Keeta is actively expanding its business in Qatar. With advanced technology and high-quality services, it has quickly emerged in the local food delivery market, bringing convenient living experiences to Qatari residents.

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