Food & Beverage Marketing Manager

F&B Brand & Positioning
Own the brand positioning tone of voice and storytelling for each F&B outlet
Ensure every restaurant has a clear concept narrative target audience and visual identity
Maintain consistency with Swissôtel and Accor brand standards while allowing outlet individuality Campaigns & Revenue Support
Develop and execute F&B marketing calendars aligned with revenue periods seasonality and business needs
Lead campaigns for openings relaunches chef promotions themed nights and seasonal menus
Work closely with F&B and Revenue teams to align marketing with covers average spend and profitability goals
Content & Social Strategy
Oversee F&B content strategy across social media paid campaigns listings and in-house assets
Brief and guide designers photographers videographers and agencies
Ensure content is performance-driven (save-worthy bookable discoverable) Digital Presence & Listings
Own accuracy quality and optimisation of all F&B online listings (Google Tripadvisor Zomato TheFork etc.)
Ensure menus imagery descriptions and reviews support conversion
Collaborate with Digital & E-commerce Manager on paid and organic amplification PR Influencers & Partnerships
Lead F&B-focused PR initiatives media visits tastings and influencer collaborations
Build relevant partnerships with chefs brands and lifestyle platforms
Ensure PR efforts are targeted measurable and aligned with outlet objectives Performance & Reporting
Track campaign performance outlet visibility engagement and footfall indicators
Provide clear reporting on what drives demand and what does not
Continuously refine strategy based on results and business priorities

Qualifications :

Proven experience in F&B marketing within hospitality lifestyle or restaurant groups
Strong understanding of restaurant commercial drivers (covers menu mix daypart performance)
Excellent project management and stakeholder coordination skills
Strong writing briefing and storytelling capability
High level of English fluency

Additional Information :

Your team and working environment:
In 1-2 sentences introduce the team property or office environment in a way that reflects the culture
Note: Customization may be included for any specific local or legislative requirements such as work permits

Remote Work :

No

Employment Type :

Full-time

Key Skills
Culinary Experience,Restaurant Experience,Food Service,Hotel Experience,Taleo,Hospitality Experience,Bartending,Guest Relations Experience,Management Experience,POS,Supervising Experience,Micros POS
Experience: years
Vacancy: 1