Assistant Marketing Director

Description

JOB SUMMARY

Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including but not limited to spa food and beverage retail concierge and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops plans and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.

CANDIDATE PROFILE

Education and Experience

2-year degree from an accredited university in Business Administration Marketing Sales or related major; 3 years experience in Marketing or a comparable professional area.

OR

4-year bachelors degree in Business Administration Marketing Sales or related major; 1 year experience in Marketing or a comparable professional area.

CORE WORK ACTIVITIES

Conducting Marketing Activities to Achieve Departmental Goals

Implements regular tracking of initiatives to determine results.

Updates hotel web page content as needed to insure up-to-date accuracy.

Manages all in-hotel messaging to guests including but not limited to: AstroVision Janus plasma screens front desk electronic signage in-room and in-hotel collateral iConnect entertainment guides duratrans pole banners on-hold messages in-room videos transportation videos wayfinding fast maps key cards etc.).

Developing and Implementing Marketing Strategies

Liaises with key operators of each department to determine goals and marketing needs.

Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives.

Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed.

Coordinates and implements Strategic Alliance partner marketing program elements.

Maximizing Revenue

Develops plans and executes programs as necessary to achieve stated revenue goals.

Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.

Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives.

Managing and Conducting Human Resources Activities

Interviews selects and trains employees.

Directs the work of employees.

Sets and adjusts employees rates of pay and hours of work.

Handles employee complaints and executes disciplinary action as needed.

Evaluates employees productivity and efficiency for the purpose of recommending promotions or other changes in status.

Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.

Required Experience:

Director

Key Skills
Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation
Employment Type : Full-Time
Experience: years
Vacancy: 1