Marketing Specialist
Key Responsibilities
Assist in developing and implementing marketing plans aligned with overall business objectives.
Plan manage and execute multi-channel marketing campaigns (digital social media email print and events).
Analyze market trends customer insights and competitor activities to identify opportunities for business growth.
Collaborate with the sales team to build targeted marketing initiatives that drive lead generation and conversions.
Ensure adherence to Quality Health & Safety Information Security and Business Continuity policies.
Maintain consistent brand messaging and visual identity across all marketing touchpoints.
Develop engaging content for brochures presentations websites social media and promotional materials.
Coordinate with internal design teams and external agencies to produce marketing collateral.
Manage and update the company’s website and social media platforms.
Plan and execute digital marketing campaigns including SEO SEM PPC and email marketing initiatives.
Monitor website analytics social media metrics and campaign performance to optimize strategies.
Handle email marketing campaigns including content creation and audience segmentation.
Engage with online communities and respond to inquiries or feedback promptly.
Coordinate company participation in trade shows exhibitions and promotional events.
Build partnerships with media outlets and industry influencers to strengthen brand visibility.
Draft and distribute press releases and corporate announcements.
Conduct market research to identify customer preferences behaviors and emerging industry trends.
Track analyze and report key performance indicators (KPIs) for all marketing activities.
Provide data-driven recommendations to enhance marketing effectiveness.
Perform any other tasks assigned by the Line Manager or Tender Trustee as required for business needs.
Support internal people development initiatives and knowledge-sharing activities.
Maintain strong working relationships with suppliers vendors and contractors.
Requirements
Qualifications
Bachelor’s degree in Marketing Communications Business Administration or a related field.
Professional certifications in digital marketing or analytics are an added advantage.
Technical Skills
Strong understanding of digital marketing tools (SEO SEM PPC Google Analytics CRM systems).
Proficiency in social media management and content creation.
Basic knowledge of design tools (Canva/Adobe Suite) is an advantage.
Strong analytical skills with the ability to interpret data and develop insights.
Familiarity with CMS platforms and email marketing tools.
Key Skills
Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management
Employment Type : Full Time
Experience: years
Vacancy: 1