Marketing Specialist

Overview The Marketing Associate will support the development and execution of marketing strategies to enhance brand awareness, drive engagement, and achieve organizational goals. This role requires a creative and analytical mindset, with the ability to manage multiple projects, coordinate events, and collaborate with internal teams and external vendors.

Responsibilities

Marketing Planning :

Develop and implement marketing strategies and campaigns aligned with organizational objectives.

Monitor campaign performance and suggest improvements to maximize results.

Content Creation :

Produce engaging marketing materials, including social media posts, blog articles, email campaigns, and advertising content.

Ensure all content aligns with brand guidelines and messaging.

Digital Marketing :

Manage and maintain the organization’s online presence, including website updates and social media accounts.

Support online advertising initiatives to increase visibility and engagement.

Event Coordination :

Assist in planning, organizing, and executing marketing events and promotional activities.

Coordinate logistics and ensure seamless event execution.

Market Research :

Conduct research to identify market trends, customer preferences, and competitive activities.

Provide insights and recommendations to inform marketing strategies and decisions.

Vendor and Agency Management :

Liaise with external vendors and agencies for marketing projects.

Ensure timely delivery, quality, and alignment with organizational standards.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field.

Proven experience in marketing, digital marketing, or content creation.

Strong written and verbal communication skills.

Proficiency with social media platforms, content management systems, and digital marketing tools.

Ability to manage multiple projects and meet deadlines.

Creative, detail-oriented, and proactive.

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