Marketing Lead

Get AI-powered advice on this job and more exclusive features. Shelter Group is seeking a strategic and dynamic Marketing Lead to spearhead the marketing efforts for our growing real estate, design, and construction group. In this leadership role, you will develop and execute comprehensive marketing strategies that elevate our brand, drive business development, showcase our projects, and strengthen our market positioning across diverse sectors including residential, commercial, and infrastructure. You will work closely with senior leadership, sales teams, project managers, and creative teams to shape messaging, promote projects, and enhance client engagement. Key Responsibilities Develop and execute integrated marketing strategies for real estate developments, design services, and construction projects. Build and manage the company's brand identity across all touchpoints, ensuring consistent messaging and design excellence. Oversee the creation of high-quality marketing collateral : property brochures, pitch decks, websites, project profiles, social media content, advertising campaigns, and press releases. Lead digital marketing initiatives, including SEO, SEM, social media advertising, email marketing, and website optimization. Plan and manage project launches, property promotions, client events, industry exhibitions, and corporate communications. Create and manage marketing budgets, timelines, and campaign reporting metrics. Collaborate with internal stakeholders to align marketing strategies with business development goals and project timelines. Oversee relationships with external agencies, consultants, photographers, and other vendors as needed. Monitor market trends, competitor activities, and client insights to inform strategies and maintain competitive positioning. Prepare marketing reports and present insights and recommendations to executive leadership. Requirements Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree preferred). 6+ years of marketing experience, with at least 3 years in real estate, construction, architecture, or design industries. Proven experience leading integrated marketing campaigns across digital and traditional platforms. Strong understanding of real estate marketing strategies (residential, commercial, and / or mixed-use projects). Excellent leadership, project management, and organizational skills. Strong copywriting and editing skills with an eye for compelling storytelling. Proficiency with marketing tools such as CRM systems (HubSpot, Salesforce), Google Analytics, SEO / SEM platforms, social media management tools, and Adobe Creative Suite. Ability to manage multiple projects simultaneously in a fast-paced environment. Strategic thinker with a hands-on, collaborative approach. Preferred Qualifications Experience launching major property developments or construction projects to market. Familiarity with real estate sales processes, lead generation strategies, and client engagement tactics. Experience in public relations, corporate communications, or investor relations is a plus. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

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