Marketing Executive / Senior Marketing Executive

Marketing : Create a corporate marketing strategy and implementation plan, working with Managers to identify future opportunities for brand enhancement Manage the marketing budget Work with colleagues to develop marketing collateral, including for recruitment and tendering opportunities and brand(s) awareness. Take responsibility for external PR & Marketing events and maximize opportunities for communications activities Monitor customer satisfaction through market research and feedback and identify actions and campaigns to enhance wherever possible Work with agency partners and outside vendors to develop and execute social content in support of brand and marketing initiatives Work cross functionally with broader marketing team (content marketing, brand creative, consumer & business support services etc.) to ensure a consistent social media voice PR : To identify press opportunities both internally (programs) and externally (policy & industry / sectoral) To keep a diary of press communications activity To develop corporate messages and disseminate proactively Responsible for developing and maintaining the public images of their clients or organizations. This may involve issuing press releases, promoting press releases, maintaining a social media presence and arranging public appearances. Assist in coordinating and hosting press events for all aspects of the company Press releases and newsletters and assisting with the planning of various marketing programs. Develop a marketing communications plan including strategy, goals, budget and tactics Develop media relations strategy, seeking high-level placements in print, broadcast and online media Leverage existing media relationships and cultivate new contacts within business and industry media Social Media : To be responsible for all social media activity (Twitter, Facebook, LinkedIn) and manage corporate social media accounts Work with Program Managers and partners to support campaigns and initiatives Seek opportunities to improve the use of social media and develop 'followers' Daily management of social media budget for promoted posts and sponsorships and reporting / analysis of social media metrics. Regularly monitor and facilitate all feedback and comments in the social media space. Spot new social media trends or opportunities and be an internal advocate of social media Enhanced department marketing techniques by implementing new writing standards for the web Skills 3–5 years of relevant marketing, PR, or communications experience. Proven track record of managing marketing campaigns, social media, and public relations strategies. Experience working with agencies and external vendors. Experience in budget management and marketing reporting / analytics.

#J-18808-Ljbffr