Head of Strategy and Insights (PDD)

Research & Strategy Manager, QR.08 About the Role As the

Research & Strategy Manager , you will play a pivotal role in shaping the future of Qatar Airways’ inflight product portfolio by driving

insight-led product planning and development strategies .

You will lead strategic research, market benchmarking, and commercial analysis to inform key decisions across

cabin design, seating, inflight services, IFE, connectivity, and customer experience (CX) . Working closely with the

VP Product Strategy & Insights , product owners, and other senior stakeholders, you will ensure that product development decisions are grounded in

robust data, strategic frameworks, and customer‑centric insights

that align with Qatar Airways’ long‑term vision.

This role requires a leader who can

translate data into strategy , see the

bigger picture of customer experience , and create actionable insights that drive innovation and differentiation.

Key Responsibilities

Lead

competitive benchmarking ,

voice‑of‑customer analysis , and

macro‑environment scanning

to support differentiated product positioning and long‑term strategy.

Translate customer insights and industry trends into

structured strategic recommendations ,

scenario plans , and

opportunity frameworks

that inform product roadmaps.

Collaborate with SVP, VP, and senior stakeholders to support

strategy formulation, long‑term planning, and cost justifications

where required.

Develop

comprehensive business cases

for new cabin products, seating upgrades, IFE systems, connectivity enhancements, and onboard experience initiatives — including

financial modelling, ROI analysis, and strategic recommendations .

Track

emerging innovations, technologies, and consumer behaviors

across aviation, hospitality, wellness, digital, and lifestyle sectors to inspire future product directions.

Drive

qualitative and quantitative research initiatives

(surveys, focus groups, competitor studies) to capture passenger expectations and inform business decisions.

Lead or support

continuous improvement initiatives , redefining SOPs and KPIs to enhance operational efficiency and team agility.

Build and maintain a

strategic insights framework

that allows the team to pivot across diverse topics — from technology trends to customer journeys — while maintaining a consistent data‑driven approach.

Prepare

executive‑level presentations and performance dashboards

to communicate insights and strategic updates across the business.

Qualifications and Experience

Bachelor’s or Master’s degree in

Business, Strategy, Aviation Management , or related discipline.

Minimum

7 years’ experience

in

strategy, product research, insights, or management consulting , preferably within aviation, travel, hospitality, tech, wellness, or e‑commerce sectors.

Strong

consulting background

with proven experience in building

insight‑to‑strategy frameworks

and

business case development .

Deep understanding of

customer experience strategy

and the ability to translate CX insights into actionable business direction.

Demonstrated ability to drive

data‑driven, cross‑functional decision‑making

and align teams around a unified strategic vision.

Certification in

Lean Six Sigma (Green Belt or higher)

or equivalent process improvement methodology preferred.

Skilled in

benchmarking ,

competitor intelligence , and

market analysis .

Proficiency with

MS Office (Excel, PowerPoint)

and familiarity with

AI‑enabled research tools

or data visualization platforms (e.g., Power BI, Tableau).

Excellent

verbal and written communication skills , with the ability to influence and engage senior stakeholders.

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