Manager Integrated Products & Service Communication (PDD)

Manager – Integrated Products & Service Communication

Department :

Product and Service Communication Grade :

QR.09 Location :

Doha, Qatar

About the Role Qatar Airways is seeking a dynamic and highly skilled

Manager – Integrated Products & Service Communication

to lead the planning, development, and execution of comprehensive communication strategies that bring to life our inflight products and service innovations.

In this role, you will craft compelling narratives that articulate the vision, strategy, and customer value proposition of our products and services, driving alignment across internal teams and inspiring confidence among stakeholders.

You will work cross-functionally with teams across

Interiors, Culinary, In-Flight Entertainment, Digital, and Design , ensuring communication excellence throughout the product development lifecycle — from concept and strategy through to implementation and launch.

This position requires a creative and strategic communicator with a deep appreciation for

technology, product innovation, and customer experience (CX) , and the ability to translate complex ideas into engaging, accessible, and impactful stories.

Key Responsibilities

Develop

comprehensive product briefs, narratives, and technical summaries

for new and evolving products.

Collaborate with cross-functional teams to ensure all communication aligns with

Qatar Airways’s brand strategy , CX goals, and overall product vision.

Translate complex technical and operational updates into

clear, consistent, and impactful messages

for diverse internal stakeholders.

Act as a

central communications advisor , overseeing robust product briefs that capture research, insights, and clearly define deliverables for product and service initiatives.

Serve as the

focal point for communication planning

across multiple product and service workstreams within the Product Design & Development (PDD) division.

Partner with Marketing and PR teams to support

employee engagement campaigns

and

product launch communications .

Translate strategic vision and design rationale into accessible and engaging stories that capture the “how” and “why” behind product decisions.

Build and maintain a

forward-looking content calendar

aligned to key internal and external events, sponsorships, product milestones, and CX transformation roadmaps.

Collaborate with teams across PDD to define

unique selling points (USPs)

and product benefits, transforming these into persuasive and visually engaging communications.

Develop and track

operational KPIs and dashboards

to measure the success and impact of key initiatives.

Requirements

Bachelor’s degree

in Communications, Marketing, Business, or related field (Master’s degree preferred).

Minimum

10 years’ relevant experience

in product communication, marketing, or CX-focused roles.

Proven ability to

develop and deliver impactful communication strategies

within large, cross-functional environments.

Strong understanding of

customer experience (CX) principles

and how to articulate them effectively.

Exceptional

writing, editing, and storytelling

skills in English — with the ability to craft compelling, brand-aligned narratives for both internal and external audiences.

Demonstrated experience collaborating with

subject matter experts and senior stakeholders

to align product communications.

Strong

project management and organizational skills , able to manage multiple priorities under tight deadlines.

Excellent

stakeholder management

and influencing skills, with the ability to drive alignment across diverse teams.

Strategic thinker with

leadership capabilities , creativity, and curiosity for innovation.

Dynamic, adaptable, and proactive communicator with a strong sense of brand and design aesthetics.

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