Memberships Communication Specialist

The Communications Specialist is responsible for implementing a communication strategy for the membership programs that ensures effective, consistent, and timely communication resulting in the favorable positioning of the company, associated brands, and business entities. Develop and manage internal communication to ensure that the branding and communication activities are aligned and support the overall strategies, with measurable interventions to ensure effectiveness.

Key Responsibilities : Content Creation and Management

Lead all communication plans and calendars and is the focal point of contact for all membership communications matters in collaboration with the Marketing and Communications Department

Create digital and print materials that highlight membership benefits, upcoming events, and exclusive content for members.

Proofread all communications materials for online and print distribution to ensure consistency in branding and messaging.

Direct and oversee the work of remote contractors appointed for membership comms and marketing, where applicable.

Develop indicators for success and evaluate results and monitor analytics to evaluate successes and identify areas for improvement with communications campaigns and strategies.

Event Communications & Coordination

Support communications for member-exclusive events, such as private tours, workshops, and special previews, ensuring members receive timely and relevant information.

Assist in creating pre- and post-event content, such as event highlights and testimonials, to enhance engagement.

Support the team with member communication such as, but not limited to, the development of response templates, welcome letters, retention and renewal letters.

Digital & Social Media Engagement – In collaboration with the Marketing Team

Manage social media content related to memberships by working with the social media team to showcase member experiences and exclusive perks.

Analyze social media engagement data to identify opportunities for increasing member visibility and expanding the online membership community.

Generate ideas for digital content, such as behind-the-scenes videos, member stories, or interviews with the Marketing team, to share the value of membership across platforms.

Coordinate the updating of content for the Membership section of the Company's website, and all newsletters, push notifications from the CRM system and the app, to members.

Collaboration & Cross Departmental Coordination

Partner with the membership, marketing, and visitor services teams to ensure consistent messaging and alignment on initiatives.

Work closely with in house designers to create visually appealing materials that support membership communications.

Ensure all materials reflect respective brand identity in terms of communications.

Review first drafts and make revisions based on the feedback received.

Review final productions for errors and ensure that final prints or digital copies reflect specifications.

Support the Head of Memberships in special projects, including collaboration on major campaigns, new member initiatives, and partnerships.

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