Marketing Specialist

The ideal candidate will be responsible for creating and executing effective marketing strategies to promote the company’s products, services, and events. This role combines strategic marketing with hands-on event management to ensure maximum visibility, engagement, and successful delivery of exhibitions and conferences. Responsibilities : Lead and manage the company's marketing activities in line with business objectives. Develop and implement integrated marketing strategies across digital, print, and events. Conduct market research and competitive analysis to identify trends, audience behavior, and growth opportunities. Oversee creative development of promotional materials, website content, advertisements, and campaigns. Monitor and adjust marketing campaigns based on data, feedback, and ROI performance. Manage marketing budgets to ensure cost-effective resource allocation. Plan and manage digital campaigns (Google Ads, Meta Ads, SEO, email, CRM). Create and curate engaging content for websites, blogs, social media, and email. Manage and grow social media channels to enhance brand awareness and engagement. Develop and maintain a content calendar ensuring consistent brand messaging. Stay up to date with industry and platform trends to optimize marketing efforts. Plan, organize, and execute conferences, exhibitions, and corporate events from conception to delivery. Define event objectives with stakeholders and manage budgets effectively. Coordinate logistics including venues, suppliers, contracts, AV setup, and accommodation. Manage event registration processes and attendee engagement. Liaise with speakers, exhibitors, and partners to ensure successful participation. Conduct post-event evaluation and prepare reports with insights and recommendations. Work closely with cross-functional teams (sales, content, design, operations) to align campaigns and objectives. Maintain effective communication to keep internal stakeholders informed. Build and manage relationships with vendors, partners, and media. Qualifications : Bachelor's degree in marketing, Business, or a related field. 3-5 years in marketing, preferably within exhibitions, events, or B2B industries. Proven experience as a Digital Marketing Specialist or similar role. Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Business Manager, SEO tools, and email marketing software. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent written and verbal communication skills. Creative mindset with an eye for design and user experience. Solid understanding of digital marketing trends, best practices, and emerging technologies. Possess a high level of written and spoken English and Arabic. Seniority level

Mid-Senior level Employment type

Full-time Job function

Marketing and Sales Industries

Events Services

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