Brand Manager (Men's Fashion)

Responsibilities

Brand Strategy & Development :

Develop and implement a comprehensive brand strategy to strengthen the market presence of the men’s fashion line. Analyze market trends, consumer preferences, and competitor activities to identify growth opportunities. Ensure the brand’s identity, voice, and positioning align with company goals.

Product Development & Merchandising :

Work closely with the design and merchandising teams to develop seasonal collections that align with customer demands. Provide insights on fabric choices, styles, and color palettes based on market research. Ensure product assortments reflect the brand’s vision and appeal to the target audience.

Marketing & Campaign Management :

Plan and execute marketing campaigns, including digital, in-store, and influencer collaborations. Oversee social media strategies, content creation, and partnerships to increase brand engagement. Manage advertising budgets and evaluate the effectiveness of promotional activities.

Retail & E-Commerce Strategy :

Ensure brand consistency across retail stores, online platforms, and third-party retailers. Develop in-store marketing strategies, visual merchandising guidelines, and promotional activities. Collaborate with e-commerce teams to optimize online presence and sales.

Sales & Performance Analysis :

Monitor sales performance, customer feedback, and key performance indicators (KPIs) to drive improvements. Identify underperforming categories and suggest strategies to enhance product performance. Work with sales teams to ensure proper execution of pricing, promotions, and product launches.

Partnerships & Collaborations :

Establish partnerships with fashion influencers, brand ambassadors, and media outlets. Collaborate with PR agencies and event organizers to enhance brand visibility. Identify potential collaborations with other brands for limited-edition collections.

Position Qualifications

Bachelor's degree in Marketing, Business, Fashion Management, or a related field. Minimum of 5+ years of experience in brand management, fashion marketing, or retail branding. Experience in men’s fashion or apparel industry preferred. Skills & Competencies

Strong understanding of fashion trends, consumer behavior, and branding principles. Excellent project management and organizational skills. Ability to analyze data and translate insights into actionable strategies. Creative mindset with strong storytelling and content development skills. Proficiency in digital marketing, influencer collaborations, and social media engagement.

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