Senior Marketing Executive

Description

Position at Al Jazeera Media Network

Senior Marketing Executive

Al Jazeera Media Network, a leading international news broadcaster, is seeking to hire an innovative and passionate, bilingual (Arabic and English) speaking Senior Marketing professional, for the position of Senior Marketing Executive.

The successful candidate, preferably with a marketing experience from the media industry, will be part of a dynamic team of brand and marketing specialists based in Doha, Qatar.

Specific Responsibilities :

• Lead the development and implementation of the agreed marketing strategy for Al Jazeera’s products and services, in order to help drive consumption and improve brand perceptions
• Work closely with other functions within the Network including Brand, Distribution, Research and Communications, to ensure alignment and avoid conflict in messaging / activity
• Lead in the management and implementation of key online marketing campaigns within agreed budgets / timescales
• Monitor and analyse key market, consumer and competitor trends using available internal / external data
• Maintain an up-to-date awareness of trends and developments across the field of traditional, online, activation and social media marketing, ensuring these are considered during planning and implementation of marketing activity
• Work with contracted agencies, suppliers and partners during campaigns to ensure the maximum output is achieved
• Monitor and administer budget allocated for marketing activities & campaigns.
• Assist in the identification of relevant opportunities in building brand awareness, consumption and loyalty within key markets and target audiences as identified within the appropriate regional strategies
• Safeguard Al Jazeera’s brand identity across all output and any other material produced by Al Jazeera Media Network and any third parties, in accordance with agreed guidelines and Al Jazeera Media Network’s guidelines

Minimum Qualifications and Experience Required :

#J-18808-Ljbffr