Multi Property Senior Manager Digital Strategist & Analytics

JOB SUMMARY The Manager of eCommerce and Digital sits at the intersection between Marriott Internationals eCommerce marketing and global distribution strategies. This role helps a group of properties in a region (or cluster) effectively pull through the sales marketing and customer engagement activities that help drive awareness and profitability at the property level. This role will also manage overall activation of their property strategies in owned and third party electronic channels (multi‑lingual global sites, OTAs, meta search sites, search engines and other eMarketing vehicles). This role will work on behalf of properties to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online channels. The Manager of eCommerce and Digital serves as a thought leader to their group of hotels providing local area and country‑wide insight to enhance their digital experience. To this end he / she will be in touch with their properties on a regular basis to make sure they are fully activated and optimised on appropriate in‑language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would‑be customers with targeted messaging that’s relevant on‑brand and genuinely engaging. From time to time this role also provides eCommerce communication training, education, reporting and analysis to digital and marketing teams on property.

CANDIDATE PROFILE

Education and Experience – Required :

2‑year degree from an accredited university in eCommerce Marketing, Business Administration or related major and 4 years experience in sales marketing, digital eCommerce or related professional area; hospitality marketing or agency experience preferred.

OR :

4‑year bachelor’s degree in eCommerce Marketing, Business Administration or related major; 2 years experience in sales marketing, digital eCommerce or related professional area; hospitality marketing or agency experience preferred.

CORE WORK ACTIVITIES

Area Digital and eDistribution Strategy Execution

Advises hotels on appropriate on‑strategy eCommerce priorities and tactics.

Coordinates with the Area Director of Sales and Marketing and the AP Director of eCommerce and Digital Services to set eCommerce goals for their cluster / hotels.

Reviews hotel progress against established goals, periodically provides reporting and analysis and troubleshoots performance issues.

Manages budgets for the cluster / hotels for eCommerce activities.

Develops quarterly game plans for Area or Cluster hotels identifying key focus for the coming months.

Collaborates closely with Vice President of Brand Marketing, Directors of Field Marketing (DFMs) and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the cluster.

Digital Acquisition Marketing

Coordinates execution of online marketing efforts through approved agencies / vendors and Marriott Digital Services team.

Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external agencies.

Assists hotels in optimizing Paid Search performance; engages external agencies for supplemental Paid Search efforts if needed.

Manages the PLUS Platform for participating hotels in the area / cluster.

Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).

Assures that hotel websites on and global sites are fully optimised to maximise traffic from search engines.

Identifies hotel‑specific online digital activation needs (e.g., local channels to focus marketing efforts through).

Hotel Web Site Content Optimization

Conducts regular audits of and individual Hotel Websites to ensure each hotel is optimised for high quality custom images, content links and accurate translations; works with hotels on corrective action where necessary.

Serves as the EPIC / Vignette administrator for the hotel(s).

Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings.

Manages the pull‑through and activation of key corporate eCommerce projects (e.g., new Hotel Websites, new field SEO service and similar corporate e‑services).

Uses B2B e‑tools to grow online bookings for Group and Corporate business in cluster hotels.

Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.

OTAs and Meta Search Channel Optimization

Ensures that all hotels within their region / cluster are participating in relevant approved e‑channels.

Regularly audits content, images and star ratings on OTAs and Meta Search sites and works with hotels to make appropriate corrections.

Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s).

Identifies and executes hotel / cluster / area OTA marketing and merchandising tactics as needed (e.g., Agoda newsletter, Expedia TravelAds, etc.).

May also co‑manage soft‑dollar marketing budget for domestic OTAs with the AP eDistribution Team.

Builds strong domestic relationships with the top 2-3 OTA partners.

Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels.

Marketing and Communication Partnership

Assists in the development and execution of the cluster marketing plan (e.g., retargeting campaign, OTA marketing, etc.).

Develops the offer landing page for cluster offers.

Identifies and obtains OTA marketing and merchandising placements as appropriate.

Creates mini‑sites for domestic segment marketing efforts where needed (e.g., MICE or Weddings).

Opening Hotel Support

Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel.

Sets up the Hotel Web Site.

Activates the hotel for sale on approved OTAs.

Shop hotel to ensure OTA rates are set up correctly.

Work with brand marketing team to position the hotel on digital channels.

Works with marketing and sales teams to plan the pre‑opening budget and execute the budget according to what is best for the brand region.

Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with.

Creates online press releases and helps with property SEO to drive awareness to hotel.

Helps set digital sales goals for new opens in partnership with sales and revenue management.

eCommerce Communication and Training

Uses the eCommerce Resource guide.

Trains and educates cluster and / or hotel‑level managers on how to activate their hotel eCommerce and digital marketing strategy.

Delivers eCommerce training presentations and workshops to region cluster and hotel‑level associates and management in partnership with cluster / regional marketing teams.

Serves as cluster‑level point‑person for Marriott’s eCommerce strategy.

Builds solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (where relevant) to raise their awareness, understanding and motivation to e‑activate their hotels.

Participates in regularly scheduled global and regional eCommerce and Marketing web conferences and calls to review performance, share best practices and troubleshoot issues.

Delivers a monthly report and newsletter and hosts a monthly webinar for hotels.

Develops other cluster‑level eCommerce communications as appropriate.

Stays up‑to‑date on and communicates industry and competitive trends with a focus on the domestic online travel landscape.

At Marriott International we are dedicated to being an equal‑opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture, talent and experiences of our associates. We are committed to non‑discrimination on any protected basis including disability, veteran status or other basis protected by applicable law.

Key Skills

Adobe Analytics, Data Analytics, SQL, Attribution Modeling, Power BI, R, Regression Analysis, Data Visualization, Tableau, Data Mining, SAS, Analytics

Employment Type : Full‑Time

Department / Functional Area : E‑commerce

Vacancy : 1

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