Assistant Director of Marketing

Job Description Reporting to the Director of Sales and Marketing, responsibilities and essential job functions include, but are not limited to, the following : Marketing and Communication Maintain good working relationships with local and international media. Maintain current media lists : local and international travel, leisure, lifestyle, entertainment, business, and food editors. Execute media placements for the hotel through news releases and personal contacts. Develop business and leisure travel promotions; release to press and / or target audience. Explore valuable media trades where appropriate. Serve as hotel spokesperson, when appointed by the general manager, to make all official statements for the hotel to media, especially during crisis situations. Maintain photo / electronic library of hotel executive committee and all other aspects of the hotel. Maintain and update the hotel’s website. Submit stories / photos to media regularly. Monitor news coverage and circulate internally. Maintain an updated hotel press kit, including news releases, executive committee biographies, and photos. Establish PR & communications programs that support sales and F&B strategies and initiatives. Assist the director of sales and marketing in developing and producing sales support materials (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.). Assist the director of F&B in developing signage, menus, and other collateral materials. Contribute to employee newsletters, announcements, and other materials published by the talent & culture department. Monitor all printed materials for adherence to corporate identity standards. Arrange photography of VIP guests and maintain archives. Coordinate all special events and promotions to maximize publicity. Evaluate requests for hotel donations of services / financial participation from civil, social, and charitable organizations; respond to requests, coordinate reservations, and prepare gift certificates; serve as hotel’s representative on major civic or community programs. Measure and communicate the success of campaigns and digital performance using relevant reporting tools. Review and submit invoices for property marketing efforts, managing the overall submission process. Qualifications Bachelor’s Degree Minimum 6 years of experience in Marketing Communications / Public Relations or 2 years in a similar capacity Excellent reading, writing, and oral proficiency in English Proficient in MS Excel, Word, & PowerPoint Excellent leadership, interpersonal, and communication skills Detail-oriented and highly reliable in execution and follow-through Ability to work well under stress and in high-pressure situations Team player and builder Motivator and self-starter Well-presented and professionally groomed at all times Additional Information Our commitment to Diversity & Inclusion :

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