Develop and implement strategies effective for achieving sales and marketing objectives.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products
Identifies marketing opportunities by identifying consumer requirements; defining market and analyze the competition.
Gathering, investigating, and summarizing market data and trends to draft reports
Report on the activity to the General Manager
Establish sales targets and assign sales quotas to sales teams
Monitor and evaluate the activities / performance of sales teams to proffer advice and recommendations for better output
Coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives
Lead and support the sales team
Skills
Definition of commercial objectives (definition, means, action plan, etc.)
Animation and development of a sales team (performance management)
Good knowledge of the different stages from design to production and then to distribution of a product, to adjust the strategy according to the product life cycle
Conduct of commercial policy.
Meeting event, and Knowledge of reporting on key marketing metrics