AEP Developer

Overview

Adobe Experience Platform (AEP) : End-to-end implementation including schema design (XDM), data ingestion (batch, streaming, edge), identity resolution, audience segmentation, and real-time profile activation. AEP : Journey Optimizer (AJO) : Designing and deploying personalized customer journeys, triggered activations, and multi-channel campaign orchestration. Adobe Analytics & Data Layer : Implementing tagging strategies using Adobe Launch or Web SDK, enhancing digital data layers (e.g., ACDL), and integrating analytics for performance tracking. Building dashboards, deriving actionable insights, and integrating with RT-CDP for unified customer views. Leading phased transitions from legacy systems (e.g., Oracle Responsys, CDP) to AEP, including campaign migration, API redirects, and decommissioning strategies.

Responsibilities

Implement end-to-end solutions within Adobe Experience Platform and related tools. Design schemas (XDM), manage data ingestion (batch, streaming, edge), perform identity resolution, and enable real-time profile activation. Develop and deploy personalized customer journeys with Journey Optimizer, including triggered activations and multi-channel campaign orchestration. Create tagging strategies with Adobe Launch or Web SDK, enhance data layers, and integrate analytics for performance tracking. Build dashboards, derive actionable insights, and integrate with RT-CDP for a unified customer view. Lead phased transitions from legacy systems to AEP (e.g., Oracle Responsys, CDP), covering campaign migration, API redirects, and decommissioning strategies.

Seniority level

• Associate

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