Senior Marketing Specialist

The Senior Marketing Specialist is responsible for conceptualizing producing and enforcing the visual identity and market visibility of the assigned Fashion brands He She is responsible for marketing activities research planning budgeting validating coordination and executing for all assigned brands Tasks and Responsibilities Works in a fast paced broadly predictable sales environment drawing on available financial and marketing intelligence with predefined short and mediumterm goals and brand strategies Works within broadly defined guidelines and some variable conditions to meet the set goals and tasks of the marketing department Reports complex issues deviation from vaguely defined norms to the Marketing Manager for quick action and swift resolution Assist marketing manager in managing integrated marketing campaigns across offline and online tactics Provide recommendations for future strategic initiatives through competitive and financial analysis Conduct market research to find answers about consumer requirements competitions Translate complex data and analytical models into insights that can be used to develop marketing strategies Brainstorm and develop ideas for creative marketing campaigns Assist in outbound or inbound marketing activities by demonstrating expertise in various areas content development for Digital content advertising events planning etc Plan and execute initiatives to reach the target audience through appropriate channels Digital social media plan advertising campaign emailers Assist in analyzing marketing data campaign results conversion rates traffic etc to help shape future marketing strategies Liaise with all concerned parties to guarantee adequate planning execution and monitoring of marketing activities Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant to each brand Maintain awareness on best practice marketing techniques tools to achieve successful campaigns and promotions Implementing the digital marketing plan based on the Digital strategy of the Division Creating visual concepts with designers for promotional content Coordinate with principles for Content Develop and create marketing materials such as sales and product collateral and ensure brand guidelines are met Write proofread and edit creative and technical content across different mediums Work with external agencies and for events and other activations