Marketing Manager

Job Summary

The Marketing Manager strategically develops and implements the organization's global advertising, marketing, and communications program in order to build brand awareness and increase sale. The role supports all internal communication initiatives and events to ensure clear communications regarding a variety of matters.

Job Responsibilities

Develop and execute strategic marketing plans and campaigns to promote the organization's products, services, or brand image.

Conduct market research to identify customer needs, market trends, and competitor activities, informing marketing strategies and tactics.

Oversee the creation and production of marketing materials, including digital content, advertisements, brochures, and promotional materials.

Manage digital marketing channels, including social media, email marketing, and website content, to drive brand awareness and customer engagement.

Analyze marketing data and metrics to evaluate campaign performance, identify areas for improvement, and optimize marketing strategies for maximum effectiveness.

Monitor and manage marketing budgets, allocate resources effectively, and ensure campaigns are delivered on time and within budget.

Lead and mentor a team of marketing professionals, providing guidance, feedback, and support to facilitate their professional growth and development.

Collaborate with cross-functional teams, including sales, product development, and creative, to align marketing efforts with overall business goals.

Cultivate and maintain relationships with external partners, agencies, vendors, and media outlets to enhance marketing opportunities and collaborations.

Stay updated on industry trends, best practices, and emerging technologies in marketing to continuously innovate and improve marketing initiatives.

Job Knowledge & Skills

In-depth understanding of marketing principles, strategies, and tactics across various channels, including digital, social media, and traditional marketing.

Strong analytical skills to interpret marketing data, assess campaign performance, and make data-driven decisions to optimize strategies.

Excellent communication and interpersonal abilities to effectively convey ideas, collaborate with cross-functional teams, and build relationships with stakeholders.

Project management expertise to oversee multiple marketing initiatives simultaneously, prioritize tasks, and ensure projects are delivered on time and within budget.

Creativity and innovation to develop compelling messaging, engaging content, and impactful visuals that resonate with target audiences and drive results.

ERP knowledge – preferably SAP functional skills – are a requirement to be successful in this role.

Job Experience

Minimum 8 year(s) working experience, 5 year(s) relevant working experience, 2 year(s) GCC is a plus.

Competencies

• Build High-Performing Teams
• Agility
• Provide Direction
• Resilience
• Quality
• Leadership
• Digital Marketing L3
• Media Knowledge L3
• Market Research L3
• Marketing Strategies L3
• Project Management L3

Education

Bachelor's Degree in Communication or any related field

#J-18808-Ljbffr