Marketing and Community Manager – GCC Region (UAE-based)

Remuneration : AED 20,000 to 25,000 per month, depending on experience. Includes private medical cover

About the role This is a hands-on, high-impact role. You’ll take ownership of our Gulf go-to-market strategy—driving visibility, building trust, and helping families feel at home in our growing community. You’ll oversee digital marketing, partnerships, events and media activity—while also designing and delivering local meet ups and gatherings for both current and prospective families. You’ll work closely with our UK-based marketing and admissions team while building relationships on the ground with local media, influencers, education networks and potential partners. You’ll have the opportunity to help shape our local brand presence—bringing in ideas, adapting to cultural nuances, and owning key growth metrics in the region. This is a perfect fit for someone who understands both the technical side of modern marketing and the human side of education—someone who can balance data, storytelling and meaningful relationships.

Key responsibilities

Campaign execution & optimisation

Deliver a structured regional marketing plan in line with our phased strategy for UAE, KSA, Qatar and Oman

Manage media placements across platforms such as EdArabia, WhichSchoolAdvisor, Schools Compared and Education UAE

Lead paid social campaigns across Facebook and Instagram to drive awareness and generate qualified enquiries

Launch and manage email marketing to prospective families and community partners

Drive organic content strategy, collaborating with our team and local influencers to share real family stories and thought leadership

Events, content & partnerships

Manage logistics, promotion and attendance for local events such as the Dubai launch and upcoming expos in Riyadh and Jeddah

Oversee deliverables across podcast sponsorships and appearances (e.g. School Talk, Teach Middle East, British Mums)

Build new partnerships with local academies, community groups, and education hubs—with the goal of signing referral agreements and co-marketing opportunities

Support local press coverage, from advertorial copy to feature articles and founder interviews

Community marketing & localisation

Be the first point of contact for community-building in the Gulf

Organise regular in-person events and meet-ups for enrolled families—creating spaces for students and parents to connect

Host friendly information sessions or open days to introduce prospective families to MVA

Engage and activate parenting communities such as British Mums, Dubai Mums with Teens, and KSA Ladies Club

Help launch our ambassador programme, including partnerships with athlete parents or influencers in each market

Coordinate development of Arabic-language landing pages, tailored email sequences and local payment integrations

Monitor community sentiment and adjust messaging as needed for cultural alignment

Reporting & collaboration

Track performance against key KPIs, including qualified leads, enrolments and campaign ROI

Report regularly to the UK Chief Growth Officer and CEO with learnings, challenges and next steps

Work closely with our GCC Admissions Officer and Vice Principal Middle East and ensure campaigns are aligned with the family experience from first click to first class

You’ll thrive in this role if you...

Have at least 5 years of marketing experience, ideally in education, media, ed tech or family-focused services

Are based in the UAE and have a deep understanding of the Gulf education landscape and expat parent mindset

Are highly organised and confident managing a complex calendar of deliverables across multiple platforms and partners

Write clearly, speak confidently, and understand how to shape messaging for trust and empathy—not pressure

Know your way around paid social, CRM tools, email automation and media buys

Are fluent in English (Arabic is a strong advantage)

Are excited about making a real difference in the lives of students and families

What you’ll get

A leading role in bringing a game-changing school model to one of the world’s fastest-growing education regions

Full flexibility to work remotely with regular collaboration in person or virtually

A values-driven team who care deeply about students and families

The chance to grow with a school that’s already redefining what modern education can look like

If you believe education should fit the student, not the other way around, this could be your next chapter.

Compensation :

AED 20,000 to 25,000 per month, depending on experience. Includes private medical cover.