Specialist - Social Media

Overview

We Transform Experiences! In a world with less available attention, where flexibility is the new scale, Omnicom Media Group transforms experiences — connecting best-in-class capabilities that enable our agencies to build audience-first integrated solutions that deliver better client business outcomes. This specialist role is critical to the foundational setup, security, and operational governance of social media accounts across government entities. The individual will establish a consistent, secure, and compliant approach for launching and managing social media platforms, ensuring digital assets are protected, access is controlled, and usage is aligned with national communication protocols. The role requires both hands-on execution (setting up accounts, configuring tools) and the ability to develop replicable frameworks and training materials to enable other government teams to sustain operations independently. This position bridges technical implementation, digital risk mitigation, and capacity building, with a strong emphasis on policy-compliant communication enablement across ministries, government entities, and public-facing bodies.

A Typical Day Will Include

• End-to-End Social Media Account Setup
• Set up official social media accounts for government entities across all major platforms : Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Snapchat, Threads.
• Ensure all accounts follow unified naming conventions, branding guidelines, and verified status requirements.
• Configure native platform roles (e.g., Admin / Editor on Meta, Account Manager on X) for appropriate access delegation.
• Document account ownership, login credentials, recovery settings, and emergency contact details.
• Security Architecture & Access Governance
• Implement secure login frameworks including : Password vault systems, Multi-factor authentication, Recovery email / phone management protocols.
• Design and enforce access tiers by user role (e.g., Communications staff, IT support, contractors).
• Create device policy enforcement guides : define what platforms can be accessed from personal vs. corporate devices, and how to handle shared devices securely.
• Establish “handover and revocation” playbooks for staff offboarding or agency transitions.
• Publishing Tools Configuration & Safe Usage
• Evaluate, recommend, and configure third-party publishing platforms such as Sprinklr, Emplifi, Hootsuite, Falcon.io, Brandwatch, Buffer.
• Build modular publishing frameworks : Post scheduling protocols, Multi-level approval flows, Role-based permissions within tools, Crisis response and content takedown procedures.
• Align tool configuration with each entity’s internal approval, legal, and risk requirements.
• Integrate publishing tools with analytics dashboards and community moderation workflows where applicable.
• Process Development & Documentation
• Develop bilingual (Arabic-English) standard operating procedures (SOPs), guides, and templates covering : Account creation and launch checklists, Secure access and login protocols, Publishing tool onboarding guides, Device management instructions, Account maintenance and audit logs.
• Regularly update documentation to reflect platform changes and policy updates.
• Training & Capacity Building
• Deliver in-person and virtual training sessions for communication and digital teams across entities.
• Create video walkthroughs, interactive presentations, and troubleshooting FAQs.
• Build a knowledge hub or intranet section to centralize documentation and self-help resources.
• Governance Model Design
• Establish a centralized governance framework that defines : Platform ownership per entity, Shared access protocols for cross-ministry campaigns, Reporting structures for usage, performance, and anomalies, Periodic review and audit timelines.
• Recommend KPIs for measuring governance compliance, content consistency, and engagement health.

Ideal Candidate Will Have

Deep functional knowledge of all major platforms : ability to configure and manage accounts from scratch, understand backend admin panels, roles, permissions, and publishing interfaces, awareness of platform-specific risks.

Digital identity protection : password lifecycle policies, credential rotation, account ownership separation, enterprise security tools (SSO, 2FA apps, hardware tokens).

Experience using and administering platforms like Sprinklr, Emplifi, Falcon.io, Hootsuite, Brandwatch, Buffer.

Proficient in creating process maps, SOPs, checklists, quick-start guides; policy documentation and user access manuals.

Experience building and delivering tailored training for non-technical users; translating complex tool interfaces into simple instructions; bilingual Arabic-English content creation and delivery.

Minimum Requirements

Prior work with government entities, regulated industries, or large-scale public sector digital programs.

Reporting & Collaboration

Diversity, Inclusion & Equal Opportunity

Omnicom Media Group is committed to fostering an inclusive environment that attracts, engages, and retains talent. We value diversity of experiences, backgrounds, locations, viewpoints, and ideas. We are an equal opportunity employer.

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Job Details

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