Director of Marketing & Communications / / QC +

Introduction

At QC+, we believe that culture is more than a keeper of heritage it is a dynamic force for  economic growth, global connection, and meaningful engagement. Building on the  visionary foundation of Qatar Museums, QC+ blends tradition with innovation,  transforming cultural assets into vibrant experiences and revenue-driving opportunities.

Our mission is to redefine how culture is monetized, seamlessly integrating heritage with  contemporary strategies to create immersive, authentic experiences that resonate locally  and globally. Through strategic collaborations with artists, institutions, and creative  visionaries, QC+ empowers cultural institutions to maximize their potential while  preserving their unique identity.

As Director of Marketing & Communications, you will become a key contributor to this  mission, shaping and executing marketing strategies that elevate QC+s initiatives and  partnerships. This role offers the opportunity to be part of a pioneering team, driving  cultural innovation, collaborating with the creative team to deliver compelling and visually  engaging messaging while amplifying engagement and commercial success across Qatar  Museums, QC+ Ventures, Qatar Creates, and consultancy services. Together, we will craft  a future where culture inspires, connects, and thrives.

Position Overview :

The Director of Marketing & Communications drives and unifies marketing strategies  across the Qatar Museums (QM) portfolio, QC+ Ventures, Qatar Creates platform, and  Consultancy services. This role ensures cohesive, audience-driven marketing approaches  that enhance brand visibility, foster engagement, and achieve commercial success, while  supporting the launch and growth of new ventures and initiatives and overseeing all  internal and external communications, including public relations, media engagement and  executive communications.

The Director of Marketing and Communications will focus on corporate strategy, managing  external and internal communications, overseeing campaigns, and building the companys  reputation across various platforms.

Key Responsibilities :

Strategic Leadership Across Pillars

1. QM Portfolio :

o Collaborate with QM institutional brand managers and communications  teams to design marketing strategies that reflect the unique narratives of  Qatar Museums initiatives.

o Oversee and align marketing efforts to ensure efficiency and minimize  overlap between institutional campaigns (e.g., new exhibitions) and Qatar  Creates initiatives (e.g., season launches).

2. QC+ Ventures :

o Develop and execute marketing strategies for QC+ restaurants and gift  shops, ensuring commercial success while upholding QC+s cultural  mission.

o Lead the strategic marketing and positioning of new ventures and  initiatives, ensuring their successful launch, integration, and growth.

3. Qatar Creates Portfolio :

o Oversee the promotion of Qatar Creates, including its master brand,  seasons, memberships, festivals, fairs, and digital platforms (e.g., website, e-  commerce, social media, podcasts, and periodical publications).

o Ensure seamless integration of Qatar Creates initiatives into QC+s broader  strategy, enhancing public visibility and audience engagement.

4. Consultancy Services :

o Design tailored marketing strategies for QC+ consultancy offerings, such as  visitor experience, exhibition design, cultural retail, and culinary services,  positioning QC+ as a leader in cultural commerce.

Campaign Development and Execution

• Drive integrated campaigns across all QC+ pillars, aligning efforts with institutional  goals and audience insights.
• Lead impactful marketing initiatives for new ventures and initiatives, ensuring their success from launch through long-term sustainability.

Collaboration and Integration

Audience Engagement

Team and Resource Management

Data-Driven Strategy and Optimization

Operational Excellence

Qualifications :

Key Attributes :

Reports To : Senior leadership role.

This role is central to uniting QC+s commercial pillars, fostering collaboration across QC+  Specialized Teams and QM institutional brand managers.

As a key connector, the Director  of Marketing & Communications will drive the success of the QM portfolio, QC+ Ventures,  Qatar Creates, consultancy services, and new ventures and initiatives, positioning QC+ as  a leader in cultural and commercial innovation.