ECommerce Pricing and Data Analyst

The ECommerce Pricing and Data Analyst is responsible for analyzing pricing strategies monitoring market trends and providing datadriven insights to optimize ecommerce pricing across various product categories This role involves conducting competitive pricing analysis identifying opportunities for pricing adjustments and ensuring the company s products are competitively priced while maximizing profitability The analyst will also manage data collection analyze sales performance and collaborate with marketing and sales teams to implement strategies that enhance revenue and improve overall customer experience The goal is to utilize pricing intelligence and data analytics to support the company s growth and profitability in the ecommerce space Accountability Responsibilities of Role eCommerce Strategy Development Develop and implement a comprehensive eCommerce strategy to increase online traffic conversion rates and overall sales Identify and explore new business opportunities partnerships and market trends to drive growth Platform Management Oversee the daily operations of the eCommerce platform website and app ensuring it is functional userfriendly and aligned with the brand s image Work closely with the IT and development teams to manage updates troubleshoot issues and implement new features Ensure website content is up to date and includes accurate product descriptions visuals and pricing Customer Experience Optimize the user journey from browsing to checkout ensuring a smooth and engaging customer experience Manage product reviews feedback and customer inquiries related to online purchases to improve satisfaction Collaborate with customer service to address issues and improve postpurchase support Digital Marketing Integration Coordinate with the Digital Marketing team to align ecommerce activities with broader online marketing campaigns SEO SEM email marketing social media SMS marketing etc Manage promotions and online sales campaigns such as discount codes flash sales and holiday promotions ensuring timely execution and tracking performance Data Analysis Reporting Analyze eCommerce performance metrics including traffic conversion rates average order value and customer retention Prepare regular reports on sales performance and marketing campaign effectiveness providing insights and recommendations to improve results Use data to make informed decisions regarding inventory management pricing strategies and marketing efforts Budget Management Develop and manage the eCommerce budget ensuring costeffective strategies are employed to maximize ROI Oversee pricing strategies for online products considering competitors and market demand Vendor Partnership Management Manage relationships with thirdparty vendors including logistics providers payment gateways and platform partners Negotiate and manage service level agreements SLAs with vendors and ensure their performance meets business standards