Specialist - Social Media

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In a world with less available attention, where flexibility is the new scale, Omnicom Media Group transforms experiences - connecting best-in-class capabilities that enable our agencies to build audience-first integrated solutions that deliver better client business outcomes. We Transform Experiences!

In a world with less available attention, where flexibility is the new scale, Omnicom Media Group transforms experiences - connecting best-in-class capabilities that enable our agencies to build audience-first integrated solutions that deliver better client business outcomes.

This specialist role is critical to the foundational setup, security, and operational governance of social media accounts across government entities. The individual in this position will establish a consistent, secure, and compliant approach for launching and managing social media platforms, ensuring digital assets are protected, access is controlled, and usage is aligned with national communication protocols.

The role requires both hands-on execution (setting up accounts, configuring tools) and the ability to develop replicable frameworks and training materials to enable other government teams to sustain operations independently.

This position bridges technical implementation, digital risk mitigation, and capacity building, with a strong emphasis on policy-compliant communication enablement across ministries, government entities, and public-facing bodies.

Key Responsibilities

End-to-End Social Media Account Setup Set up official social media accounts for government entities across all major platforms : Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Snapchat, Threads. Ensure all accounts follow unified naming conventions, branding guidelines, and verified status requirements. Configure native platform roles (e.g., Admin / Editor on Meta, Account Manager on X) for appropriate access delegation. Document account ownership, login credentials, recovery settings, and emergency contact details. Security Architecture & Access Governance Implement secure login frameworks including : Password vault systems (e.g., 1Password, Bitwarden) Multi-factor authentication (2FA, authenticator apps) Recovery email / phone management protocols Design and enforce access tiers by user role (e.g., Comms staff, IT support, contractors). Create device policy enforcement guides : define what platforms can be accessed from personal vs. corporate devices, and how to handle shared devices securely. Establish “handover and revocation” playbooks for staff offboarding or agency transitions. Publishing Tools Configuration & Safe Usage Evaluate, recommend, and configure third-party publishing platforms such as : Sprinklr, Emplifi, Hootsuite, Falcon.io, Brandwatch, Buffer. Build modular publishing frameworks : Post scheduling protocols Multi-level approval flows Role-based permissions within tools Crisis response and content takedown procedures Align tool configuration with each entity’s internal approval, legal, and risk requirements. Integrate publishing tools with analytics dashboards and community moderation workflows where applicable. Process Development & Documentation Develop bilingual (Arabic-English) standard operating procedures (SOPs), guides, and templates covering : Account creation and launch checklists Secure access and login protocols Publishing tool onboarding guides Device management instructions Account maintenance and audit logs Regularly update documentation to reflect platform changes and policy updates. Training & Capacity Building Deliver in-person and virtual training sessions for communication and digital teams across entities. Create video walkthroughs, interactive presentations, and troubleshooting FAQs. Build a knowledge hub or intranet section to centralize documentation and self-help resources. Serve as a go-to advisor for entities launching new platforms or responding to security incidents. Governance Model Design Establish a centralized governance framework that defines : Platform ownership per entity Shared access protocols for cross-ministry campaigns Reporting structures for usage, performance, and anomalies Periodic review and audit timelines Recommend KPIs for measuring governance compliance, content consistency, and engagement health.

Technical Skills & Knowledge Required

Social Media Platform Mastery

Deep functional knowledge of all major platforms : Ability to configure and manage accounts from scratch Understand backend admin panels, roles, permissions, and publishing interfaces Awareness of platform-specific risks, such as unauthorized access or impersonation Experience handling account verification processes and policy compliance.

Security & Access Management

Strong understanding of digital identity protection : Password lifecycle policies, credential rotation, account ownership separation Use of enterprise security tools (SSO, 2FA apps, hardware tokens if needed) Knowledge of common social media breach patterns and preventive controls

Publishing & Workflow Tools

Proven experience using and administrating platforms like : Sprinklr, Emplifi, Falcon.io, Hootsuite, Brandwatch, Buffer Ability to : Configure user roles and post permissions Integrate publishing tools with analytics and listening modules Create workflow blueprints for post scheduling and approvals

Process Design & Documentation

Proficient in creating : Process maps, SOPs, checklists, quick-start guides Policy documentation and user access manuals Tools : PowerPoint, Word, Notion, Confluence, PDF workflows

Training & Enablement

Experience building and delivering tailored training sessions for non-technical users Ability to translate complex tool interfaces into simple instructions Skilled in both Arabic and English content creation and verbal delivery

Minimum Requirements

Experience : Minimum 5 years in digital communications, platform operations, or media governance roles, ideally in enterprise or public sector environments. Languages : Fluent Arabic and English : spoken, written, and in documentation. Other Desirable Experience : Prior work with or within government entities, regulated industries, or large-scale public sector digital programs. Familiarity with national digital communication policies or regional content governance norms. Cybersecurity awareness certification or relevant exposure to data protection protocols.

Reporting & Collaboration

Reports to : Business Unit Director OmniGov / MD 974 Media Collaborates with : Government entity Comms Teams IT & Security Teams Agency publishing coordinators Training departments National digital governance task forces (if applicable)

Success Metrics

% of entities onboarded using secure and standardized social media setup % reduction in unauthorized access or platform breaches Adoption rate of publishing tools across entities Completion of training programs and knowledge material creation Compliance with governance audits and platform usage protocols

DIVERSITY & INCLUSION

At Omnicom Media Group, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiates us as an employer of choice.

EQUAL OPPORTUNITY

At Omnicom Media Group we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, gender expression, disability or any other characteristic. Each person is valued for his or her talents, expertise, experience and perspective.

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