Marketing Manager

Job Summary The Marketing Manager strategically develops and implements the organization's global advertising, marketing, and communications program in order to build brand awareness and increase sale. The role supports all internal communication initiatives and events to ensure clear communications regarding a variety of matters.

Responsibilities

Develop and execute strategic marketing plans and campaigns to promote the organization's products, services, or brand image.

Conduct market research to identify customer needs, market trends, and competitor activities, informing marketing strategies and tactics.

Oversee the creation and production of marketing materials, including digital content, advertisements, brochures, and promotional materials.

Manage digital marketing channels, including social media, email marketing, and website content, to drive brand awareness and customer engagement.

Analyze marketing data and metrics to evaluate campaign performance, identify areas for improvement, and optimize marketing strategies for maximum effectiveness.

Monitor and manage marketing budgets, allocate resources effectively, and ensure campaigns are delivered on time and within budget.

Lead and mentor a team of marketing professionals, providing guidance, feedback, and support to facilitate their professional growth and development.

Collaborate with cross-functional teams, including sales, product development, and creative, to align marketing efforts with overall business goals.

Cultivate and maintain relationships with external partners, agencies, vendors, and media outlets to enhance marketing opportunities and collaborations.

Stay updated on industry trends, best practices, and emerging technologies in marketing to continuously innovate and improve marketing initiatives.

Knowledge & Skills

In-depth understanding of marketing principles, strategies, and tactics across various channels, including digital, social media, and traditional marketing.

Strong analytical skills to interpret marketing data, assess campaign performance, and make data-driven decisions to optimize strategies.

Excellent communication and interpersonal abilities to effectively convey ideas, collaborate with cross-functional teams, and build relationships with stakeholders.

Project management expertise to oversee multiple marketing initiatives simultaneously, prioritize tasks, and ensure projects are delivered on time and within budget.

Creativity and innovation to develop compelling messaging, engaging content, and impactful visuals that resonate with target audiences and drive results.

ERP knowledge; preferably SAP functional skills are a requirement to be successful in this role.

Experience Minimum 8 year(s) working experience, 5 year(s) relevant working experience, 2 year(s) GCC is a plus

Competencies

Build High-Performing Teams

Agility

Provide Direction

Resilience

Quality

Leadership

Digital Marketing L3

Media Knowledge L3

Market Research L3

Marketing Strategies L3

Project Management L3

Education Bachelor's Degree in Communication or any related field

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